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Apple TV Senior Social Lead, Brand

Apple· Marketing
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Culver City, CA$185.6k - $279.3kFull-timePosted 2mo ago

About the role

Senior leader responsible for the Apple TV Brand Social presence, leading the Brand Social team, shaping strategy, and driving creative collaboration with internal teams and external partners to build conversation, fandoms, and cultural relevance for Apple TV across platforms.

Responsibilities

  • Lead, develop, and inspire the Brand Social team, setting clear direction, fostering a culture of creative ambition and collective accountability, and ensuring the team operates at its highest level
  • Provide active coaching, mentorship, and professional development to ICs and managers within the team, elevating contribution and building long-term capability
  • Hold a high bar for work quality and team culture, proactively sharing feedback with positive intent and creating the conditions for people to grow
  • Model and reinforce Apple's values and a "yes, and..." collaborative mindset across the team and beyond
  • Lead inclusively, ensuring all voices are heard and diverse perspectives inform the work
  • Own the overarching strategy for the Apple TV brand social presence, setting the vision for how Apple TV shows up across platforms to build conversation, fandoms, and cultural relevance for our brand, titles, and sports programming
  • Establish operational objectives, work plans, and performance frameworks for the team that connect social activity to business goals
  • Champion bold, social-first ideas from internal teams and agency partners, creating clear pathways for great work to get made and protecting creative ambition through execution
  • Drive alignment between brand social strategy and the broader Apple TV Marketing Organization, ensuring social is integrated and informed at every upstream decision point
  • Monitor platform evolution, audience behavior, and competitive landscape, bringing a clear, proactive point of view on strategy and optimization to senior leadership
  • Serve as the senior social marketing partner for title leads, sports marketing, creative, media, and international teams, building trust, driving integration, and ensuring social is a valued, upstream contributor to cross-functional planning
  • Navigate complex stakeholder dynamics with skill, influencing and gaining alignment in sensitive situations without damage to relationships
  • Represent the team and its work to senior leadership with clarity, conviction, and a well developed point of view
  • Partner with Apple's central teams to maintain alignment with company-wide values, brand standards, and policies
  • Provide senior oversight and strategic direction to the social agency, setting the ambition, evaluating output, and holding partners accountable to a standard of creative excellence and business impact
  • Work alongside the Brand Social & Creative Editorial leads to ensure agency output reflects the brand's editorial vision and platform strategy
  • Build and maintain strong relationships with key external partners, bringing a broad network and a collaborative, trust-based approach to all partnerships
  • Drive and own KPI frameworks and success metrics for the brand social team, ensuring the team is measuring what matters and communicating impact in terms that resonate with the business
  • Oversee social analytics and performance reporting, ensuring regular, senior-level narratives on brand health, audience growth, and business contribution
  • Oversee and implement highly complex initiatives within the team that require comprehensive analysis and evaluation of competing priorities and intangibles

Qualifications

  • 10+ years of experience in social media marketing, with significant time spent leading and developing high-performing teams within entertainment, sport, or highly consumer-centric brands
  • Proven ability to lead and inspire a team of individual contributors and managers
  • Deep understanding of social media marketing and the broader entertainment marketing landscape, with the functional expertise to evaluate strategy, creative, and execution with a sharp, informed eye
  • Proven experience managing agency relationships at a senior level, holding partners to a high standard of ambition, innovation, and accountability
  • Skilled communicator and presenter, able to influence senior leaders, negotiate critical matters, and bring stakeholders along while strengthening relationships
  • Command of social analytics and ability to connect social strategy and output to business goals, framing performance for senior leadership
  • Exceptional cross-functional leadership, able to build trust quickly and navigate matrixed organizations
  • Outstanding ability to cut through ambiguity and drive clarity, distilling inputs into clear direction
  • Highly organized operator with judgment, decision-making, and the ability to manage budgets and schedules
  • Thrives in a fast-paced, fluid, and ambiguous environment with competing demands and high-stakes deadlines

Skills

Required:People leadershipStrategic thinkingCross-functional collaboration

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • reimbursement for certain educational expenses (tuition)
  • discretionary bonuses or commission payments and relocation eligibility
Last updated Aug 7, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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