Marketing Lead
Hybrid (Hanoi)$100 - $700Full-timePosted 2mo ago
About the role
Marketing Lead role at GIMO, a fintech startup focused on helping underbanked workers get paid before payday. Location: Hanoi, Vietnam. Full-time role requiring 6+ years of experience and US citizen/visa restriction.
Responsibilities
- People management: Manage and develop the MarCom & Design team (2 Marketing Executives, 2 Designers) — set priorities, review output quality, build capability, run the team as one execution unit rather than separate content and design functions.
- Brand consistency across channels: Enforce Gimo's brand presence and value consistently across every channel — Digital Growth's channels, Sales' enterprise collateral, Product's in-app surfaces — so customers get one coherent brand experience regardless of touchpoint.
- B2B trust-building: Ensure brand presence is strong at the moments that matter to enterprise decision-makers, building the trust that supports enterprise sign-on and long-term account relationships.
- End-user trust & coverage: Grow brand coverage and trust among workers directly — separate from any single campaign — so the brand itself earns end-user trust.
- Cross-functional collaboration: Partner with Digital Growth, Product, and Sales on everything that touches the customer; Growth owns performance while this role ensures on-brand communication.
- GTM leadership: Lead brand and positioning work for new product go-to-markets, translating Product and Growth outputs into a consistent brand story.
- Strategic projects: Own strategic brand and marketing projects end-to-end — from brief to launch to measurement.
- Execution management: Manage execution across the team and cross-functional stakeholders to deliver on time and to standard.
Qualifications
- 5+ years in marketing, with 2+ years directly managing a team; B2B2C, fintech, or consumer finance experience in Vietnam strongly preferred.
- Demonstrated ability to both execute personally (brand direction, content, copy) and manage others — not purely strategic, not purely hands-on.
- Track record building brand trust with both enterprise/B2B audiences and end consumers.
- Experience with financial services or regulated-product marketing is a strong plus, given lending compliance requirements.
- Fluent Vietnamese; working proficiency in English.
Skills
Required:Team managementBrand strategy and storytellingContent creation and copywriting
Last updated Oct 21, 2026. Interested? Apply on the company site.
About GIMO
We help underbanked workers get paid before payday
We are building a new financial platform that helps underbanked workers get paid as they earn it, anytime, anywhere. By partnering up with corporate employers, GIMO is providing a mobile financial application as a benefit to their employees, aiming at changing the way the employees earn, spend, save and invest.
fintechpayments
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