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Marketing Manager Taiwan

Spotify· Marketing
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TaipeiPermanentPosted 2mo ago

About the role

Spotify is looking for a Marketing Manager to lead our marketing strategy and execution in Taiwan, driving integrated campaigns, localizing global initiatives, and building the brand in a vibrant local market.

Responsibilities

  • Own Spotify Taiwan's consumer marketing strategy, driving free user acquisition, engagement, and Premium consideration
  • Develop and execute integrated marketing campaigns across digital, social, out-of-home, experiential, and earned media with ideas designed to spark conversation and deliver measurable business impact
  • Lead go-to-market planning for key product launches, seasonal campaigns, and major cultural moments
  • Localize global campaigns for Taiwanese audiences, ensuring every activation reflects genuine cultural relevance rather than simple translation
  • Use audience insights, market intelligence, and campaign performance data to inform decisions and continuously optimize marketing effectiveness
  • Measure, analyze, and communicate campaign performance to regional leadership through clear recommendations and actionable insights
  • Lead Spotify's Taiwan brand strategy in alignment with regional and global positioning while ensuring the brand feels authentic and locally meaningful
  • Partner closely with the Taiwan Music team to develop campaigns supporting priority local and global releases and create scalable marketing frameworks for label partners
  • Manage the Taiwan marketing budget, prioritizing investments that deliver the greatest impact
  • Build and maintain strong relationships with creative, media, production, and agency partners to consistently deliver high-quality work
  • Act as the voice of the Taiwan market, influencing regional and global stakeholders on campaign strategy, creative development, and market priorities

Qualifications

  • 6+ years of experience in consumer or brand marketing, with strong experience leading marketing initiatives in Taiwan
  • Deep knowledge of Taiwan's music, entertainment, and cultural landscape, including Mandopop, emerging artists, internet culture, and local media
  • Successfully led integrated marketing campaigns from strategy through execution that delivered measurable business results
  • Created or led campaigns and social content that generated outsized reach, engagement, or cultural conversation relative to budget
  • Knowledge of using data and customer insights to develop business cases, evaluate campaign performance, and optimize future marketing investments
  • Experience managing agencies, external partners, and cross-functional stakeholders in a fast-paced environment
  • Exceptional storytelling instincts and ability to create culturally relevant campaigns for Taiwanese audiences
  • Excellent communication with senior stakeholders and ability to influence decisions across regional and global teams
  • Highly organized, comfortable managing multiple priorities, and thrives in a dynamic, collaborative environment
  • Experience in technology, media, entertainment, or other consumer-focused industries
  • Fluent in Mandarin and English, written and spoken

Skills

Required:Marketing strategyIntegrated campaignsLocalizationData-driven decision making
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Spotify

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