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Product Marketing Manager

Nabla· Product
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Paris officeFull-timePosted 2mo ago

About the role

Product Marketing Manager responsible for positioning, launches, and adoption of Nabla’s product across clinicians, driving activation, engagement, and retention throughout onboarding and lifecycle programs for self-serve clinicians and mid-market/enterprise health systems.

Responsibilities

  • Own weekly in-app launch communication for new features, end to end and at a fast cadence
  • Define the positioning and messaging for each release — what it is, why a clinician should care, what changes in their day
  • Design the in-app experience (placement, format, flow) for each launch
  • Validate messaging with Product Marketing peers, PM, and Design before shipping
  • Launch on time and coordinate across the relevant teams
  • Track performance (reach, engagement, adoption) for every launch and iterate quickly on results
  • Stay highly reactive to the product roadmap, turning new releases into clear, well-timed clinician communication
  • Own the full lifecycle strategy across onboarding, activation, engagement, and retention
  • Tailor segmentation, messaging, and cadence for self-serve vs. mid-market/enterprise segments
  • Direct and execute creative strategy for lifecycle channels
  • Build and maintain a clear campaign calendar across functions
  • Lead a rigorous experimentation roadmap: A/B and multivariate testing of messaging, creative, cadence, segmentation, and value propositions
  • Define and own lifecycle KPIs, building reporting frameworks
  • Partner with Data and Analytics on audience segmentation and AI-driven insights
  • Turn cohort and usage insights into concrete messaging and product-marketing actions
  • Collaborate with Product Marketing peers, Design, PM, Data, Product Ops, Clinical, and Brand to align lifecycle programs
  • Establish a repeatable process for planning and shipping campaigns
  • Ensure HIPAA/compliance in all programs with Legal and Compliance as needed
  • Take ownership of the full communication stack starting with Userpilot
  • Evaluate and manage lifecycle marketing technology partnerships
  • Build and maintain process documentation, campaign playbooks, and training materials
  • Leverage AI tools to improve efficiency, quality, and decision-making

Qualifications

  • 3-5 years in B2B product marketing, lifecycle marketing, or product-led growth marketing with hands-on ownership of in-app channels
  • Proven ability to craft positioning and messaging for product launches and execute them
  • Deep expertise across onboarding, activation, engagement, retention
  • Strong Product DNA with attention to user workflows and product experience
  • Strong strategic and analytical thinking with ability to translate data into actionable insights
  • Cross-functional collaboration skills and ability to influence and align diverse teams
  • Track record of building and scaling programs driving growth in adoption, engagement, retention
  • Comfort in regulated healthtech environments with emphasis on accuracy, security, compliance

Skills

Required:In-app marketingLifecycle marketingExperimentation & analytics

Benefits

  • Not specified in the description
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Nabla

Enjoy care again

The most advanced AI Assistant, restoring the human connection at the heart of healthcare

AI AssistantClinical documentationCliniciansEHR integrationHealthcareheadline-ai-europe-100-2026velocity-racers
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