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Leader Marketing Strategy, Brand - Apple TV

Apple· Marketing
Apply on company site
Culver City, CA$185.6k - $334.2kfull-timePosted 2mo ago

About the role

Leader for Global Brand Marketing Strategy at Apple TV, responsible for driving growth in a subscription environment, shaping brand strategy, and leading cross-functional campaigns to acquire and retain subscribers while placing Apple TV at the center of culture.

Responsibilities

  • Lead global brand marketing strategy for Apple TV, collaborating cross-functionally with Business Strategy and Growth, Marketing, PR/Communications, Content, and other partner teams.
  • Develop and strengthen the brand marketing strategy to grow the platform and business.
  • Lead multi touchpoint 360 degree brand campaigns (paid and organic) from strategy to execution to deliver subscriber acquisition and retention.
  • Partner with in-market teams, product design, local teams, and agencies to bring the brand to life across campaigns.

Qualifications

  • 10+ years of experience driving strategic campaigns for brands, with expertise in streaming and/or entertainment environments.
  • Minimum of 5 years of people management experience, building and leading teams.
  • Experience with subscription business lifecycle metrics and measurement.
  • International experience and/or experience working with international teams.

Skills

Required:Brand strategyCross-functional leadershipCampaign managementCommunication

Benefits

  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Discounted products and free services
  • Educational expense reimbursement (tuition)
  • Discretionary bonuses or commission payments and relocation eligibility
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
Company profileWebsite

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