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Brand Creative Lead, Apple TV Marketing

Apple· Marketing
Apply on company site
Culver City, CA$185.6k - $279.3kFull-timePosted 2mo ago

About the role

Brand Creative Lead responsible for shaping visual and conceptual strategy for branding, advertising, and marketing campaigns for Apple TV, defining and implementing a compelling creative vision across global campaigns and experiences.

Responsibilities

  • Translate business strategy, audience insight, and cultural context into creative work that positions Apple TV clearly and distinctly in the marketplace
  • Define and evolve Apple TV’s brand creative vision, across global, 360 campaigns and experiences
  • Lead a high-performing creative team by building processes that inspire and enable world-class creative output across multiple formats and channels
  • Steward Brand Partnerships and Sports projects maintaining rigorous quality standards throughout the creative process
  • Work with internal brand partnerships teams, external brand partners and agencies to create world-class advertising campaigns across our Title slate
  • Review and approve creative work and ensure creative output consistently reflects Apple’s brand standards and creative principles
  • Direct creative from concept through final delivery, overseeing video, print and digital assets, across paid, owned and earned channels
  • Set clear creative direction and provide thoughtful, actionable feedback throughout the creative process
  • Ensure consistency across logos, typography, color, language, and visual systems with design and creative teams
  • Oversee the evolution of brand guidelines through clear direction, documentation, and ongoing communication
  • Ensure brand guidelines scale effectively across channels while preserving creative intent
  • Balance creative ambition with executional discipline to deliver work efficiently and at scale

Qualifications

  • 12+ years of experience in brand creative, advertising, design, or related creative disciplines
  • A strong, proven portfolio demonstrating award-winning campaigns or brand evolution
  • Experience in creating 360 marketing campaigns with integrated content across all marketing channels: digital, social media, paid media, mobile, OOH, and print
  • Proven track record of leading creative work through close partnership with internal teams and external agencies - directing campaigns, shaping creative output, and managing relationships to deliver high-quality results on time and within budget
  • Experience operating within complex, cross-functional organizations

Skills

Required:Brand strategyCreative leadershipCampaign managementBrand guidelinesCollaboration with agencies

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses — including tuition
  • discretionary bonuses or commission payments as well as relocation
  • employee stock programs including stock purchase plan (eligible)
Last updated Aug 7, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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