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Engagement Optimisation Manager

Apple· International TV
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Hybrid (London)Full-timePosted 2mo ago

About the role

Engagement Optimisation Manager for the International TV team, focused on translating platform data into actionable insights to improve engagement with Apple TV App and Apple TV titles across international markets. Partners with local platform teams to identify opportunities, build business cases, and drive product and programming improvements.

Responsibilities

  • Analyze data across the TV App Platform, pre-roll, and post-play to understand discovery and engagement with Apple TV titles; ensure optimal presentation of titles per geo by partnering with local teams to build the best possible creative suites.
  • Evaluate the efficacy of programming and collections; understand how programming levers impact impressions and play rates; use daily metrics to recommend ad-hoc adjustments and ensure the right content is shown at the right time.
  • Track high-level viewership data, benchmark titles, monitor completion and progression rates; identify opportunities to scale successes or flag concerns requiring strategic intervention.
  • Identify and champion optimizations to platform personalization; build data-backed business cases for TV App product improvements; work cross-functionally to bring ideas to customers.
  • Develop global best practices to increase engagement based on KPI benchmarks and share learnings with international stakeholders for a cohesive platform experience.

Qualifications

  • 7+ years of experience in streaming media, entertainment platforms, or digital subscription businesses with a focus on growth analytics, engagement strategy, or product data science.
  • Advanced proficiency in SQL and data visualization platforms (e.g., Tableau, Looker) with ability to query large datasets and build self-service dashboards.
  • Deep technical understanding of content discovery mechanisms, recommendation systems, and user engagement patterns; proven track record of optimizing funnel conversion, retention cohorts, and LTV.
  • Strong foundation in statistical analysis and experimental design (A/B and multivariate testing); ability to define rigorous testing frameworks.
  • Strong analytics and data visualization capability (Tableau, Excel, Numbers) to develop KPIs and dashboards for stakeholders.
  • Proven ability to build compelling business cases for product or feature enhancements and influence cross-functional teams.
  • Comfort with AI tools and pattern recognition to extend analytical capacity and build scalable performance monitoring frameworks.
  • Excellent communication skills, able to present complex data to executive leadership clearly and concisely (Keynote).
  • Advanced proficiency in statistical programming languages (e.g., Python, R) for deep-dive analysis and predictive modelling.
  • 5+ years operating in an international or regional capacity, navigating fragmented datasets across geographies.
  • Deep passion and knowledge of movies, TV content, and the broader digital media landscape.

Skills

Required:SQLData visualizationStatistics & experimental designPython/RCommunicationCross-functional collaborationGlobal/intl experience

Benefits

  • Disability Confident employer commitments and reasonable accommodations
  • Commitment to accessibility and inclusive culture
Last updated Sep 25, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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