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Business Manager, High Potential Developer Engagement - Greater China

Apple· Software and Services
Apply on company site
Hybrid (Beijing, China), Hybrid (Shanghai, China)$0Full-timePosted 2mo ago

About the role

Business Manager to grow the High Potential program in Greater China with a focus on developer engagement, assisting High Potential developers to achieve measurable business outcomes and fostering developer advocates within the Apple App Store ecosystem.

Responsibilities

  • Developer Engagement: Engage with hundreds of High Potential developers in the Greater China market using scalable communication channels and tools, including periodic 1:1 conversations, to drive business growth, share best practices, advocate for App Store features, and strengthen relationships.
  • Performance Tracking: Use AirTable and other tools to manage your pipeline of engagement with developers, from initial outreach to progress on actions (e.g., feature adoption), and the identification of success stories.
  • Process Optimization: Provide ongoing feedback to improve processes, tools, and the developer engagement playbook with a focus on measurable outcomes and regional applicability.
  • Cross-functional Collaboration: Collaborate with local App Store and cross-functional teams on developer community engagement initiatives and events tailored to the Greater China market.
  • Educational Programs: Support the planning and delivery of developer educational programs, including online and in-person formats, such as App Store workshops.

Qualifications

  • Native or professional fluency in Mandarin Chinese, alongside business proficiency in English for internal global collaboration.
  • 8+ years of professional experience with a deep understanding of App Store business models and related platform features, especially games and auto-renewable subscriptions.
  • Knowledge of App Store business critical metrics and their relevance to various apps and the customer lifecycle, including top of funnel, payer conversion, retention, and re-engagement / win-back.
  • Deep understanding of the Greater China app ecosystem, including local market trends and developer dynamics.
  • Ability to analyze and communicate data-driven results clearly and effectively.
  • Proficiency in using project management/CRM software and tracking performance towards specific, measurable goals.
  • Enthusiasm for small/mid-sized developers, their needs, and their unique business challenges.
  • Ability to efficiently manage time, developer engagements, and developer expectations to ensure program success given KPI targets.
  • Ability to work independently as well as collaboratively in a global team environment.

Skills

Required:Mandarin Chinese fluencyEnglish proficiencyDomain knowledgeAnalytics and data communicationProject management/CRM tools

Benefits

  • Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
  • Accessibility and inclusive culture reflected in benefits and tools.
Last updated Oct 23, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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