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Product Marketing Lead, Enterprise

Scale AI· Marketing
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Hybrid (San Francisco, CA; New York, NY)$259k - $324kFull-timePosted 2mo ago

About the role

Role focused on developing and optimizing vertical-specific messaging and content for Scale’s applications business to resonate with core buyers across verticals. Collaborates cross-functionally to drive messaging, assets, sales enablement, and customer engagement, including a Customer Advisory Board program.

Responsibilities

  • Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals
  • Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that communicate value propositions to vertical leaders and support sales
  • Lead positioning and sales enablement to drive awareness and engagement
  • Drive cross-functional marketing programs around target verticals with product, engineering, sales, and growth marketing to create cohesive customer experience and contribute to pipeline targets
  • Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences
  • Drive customer marketing efforts including strategy and tactics such as case studies, testimonials, visual assets and event participation
  • Design and run Scale’s Customer Advisory Board (CAB) program including virtual sessions and an annual in-person summit

Qualifications

  • 5+ years of experience in product marketing in B2B enterprise environments, with preference for vertical sales-led growth or customer marketing focus
  • Understanding of AI/ML technology and ability to create content for executive buyers, IT, and business users
  • Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
  • Ability to influence at all levels, including executive, and to work across functions
  • High attention to detail

Skills

Required:Product marketingStrategic messagingContent creationSales enablementCross-functional collaboration
Nice to have:Customer marketingAI/ML understanding

Benefits

  • comprehensive health, dental and vision coverage
  • retirement benefits
  • a learning and development stipend
  • generous PTO
  • potential commuter stipend
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Scale AI

Data-centric infrastructure to accelerate the development of AI

Scale accelerates the development of AI within organizations of any size to deliver critical business insights and operational efficiency. Its data-centric infrastructure platform leverages RLHF (Reinforced Learning with Human Feedback) to help organizations build the strongest AI models that supercharge their business, with customers across industries including Meta, Microsoft, U.S. Army, DoD’s Defense Innovation Unit, Open AI, General Motors, Toyota Research Institute, Brex, Instacart and Flexport.

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