Regional Marketing Manager
Hybrid (Singapore)Full-timePosted 2mo ago
About the role
Marketing lead for AMD's embedded business in India and ASEAN, focusing on channel/partner marketing, ABM, demand generation, events, and local content with distributors, SIs, and ecosystem partners across India and ASEAN.
Responsibilities
- Plan and execute integrated regional customer-facing marketing activities, including AMD-led direct marketing programs and co-marketing activities with distributors and ecosystem partners across India and ASEAN.
- Drive account-based marketing (ABM) and demand generation programs in partnership with the sales and channel teams.
- Own on-ground event execution, including large-scale industry events (e.g., India Mobile Congress) and AMD lab/customer-facing events; oversee event agencies and vendors to ensure execution excellence, on-site quality, and safety standards.
- Manage marketing vendors and agencies to deliver against KPIs, timelines, and budget.
- Manage regional marketing funds (MDF/co-op) to ensure cost optimization and on-track quarterly spend.
- Drive local content creation with partners and customers to increase regional relevancy and resonance with embedded/developer audiences.
- Manage and coordinate digital marketing execution across countries in scope — working with the in-house digital marketing lead to localize paid, social, and promotional plans (this role oversees execution rather than hands-on campaign build).
- Build and strengthen relationships with distributors, SIs, OEMs, and ecosystem partners to unlock co-marketing opportunities and optimize regional resources.
- Travel quarterly to India and periodically across ASEAN for partner engagement, event execution, and market activation.
Qualifications
- Bachelor’s degree or equivalent experience
- Relevant marketing experience in the semiconductor, high-tech, or B2B technology industry (corporate side preferred; agency background acceptable if focused on high-tech/semiconductor clients).
- Proven channel or partner marketing experience working with distributors, SIs, or ecosystem partners.
- Experience driving demand generation and/or account-based marketing (ABM) programs in a B2B context.
- Working knowledge of digital marketing fundamentals — paid media, promotional strategy, and social media — sufficient to manage and localize digital plans across countries (deep hands-on digital execution is not required).
- Event management experience, including large-scale industry events with on-site ownership.
- Project management experience working directly with cross-functional teams and multiple external partners across geographies.
- Negotiation skills sufficient to structure co-marketing agreements with distributors and partners.
- Prior experience covering India, ASEAN, and/or ANZ markets is highly desirable.
- Technical background or exposure to embedded/developer audiences is a plus.
- Outstanding communication skills, with an excellent command of English (written and verbal).
- Confident user of Microsoft Office; high proficiency in PowerPoint and Excel.
Skills
Required:Channel/partner marketingABM and demand generationDigital marketing basicsEvent managementProject managementNegotiation
Last updated Oct 15, 2026. Interested? Apply on the company site.
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