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US Consumer Insights & Competitive Intelligence Lead

Apple· Sales and Business Development
Apply on company site
Cupertino, California$186.3k - $280kfull-timePosted 2mo ago

About the role

Lead consumer insights and competitive intelligence for US Sales, analyzing economic, consumer, and competitor trends to identify growth opportunities and equip sales leadership with market intelligence to win. Collaborates with market intelligence vendors and reseller account teams to translate findings into actionable recommendations and executive-ready narratives.

Responsibilities

  • - Own the end-customer insights and competitive intelligence function for US spanning from smartphone to computing and wearables categories — delivering high quality customer segment analysis, competitive market research, and sales recommendations across Consumer, Carrier and Business channels.
  • - Track and interpret competitor moves, product launches, pricing actions and specs shifts; be the single point of contact for competitive intelligence tied to new product introductions and campaigns, translating signals into actionable insights for reseller account teams as well as sales and product marketing leadership.
  • - Develop and assess consumer trends and shopper dynamics, segment the market and highlight opportunities and risks within current year and beyond. Make recommendations that could unlock opportunities or mitigate risks; ensure regular reporting is dependable, accurate, and high quality.
  • - Represent decisions and recommendations from your analysis to sales leadership and the broader product marketing function, fully integrated with business development teams and into longer term account planning activities.
  • - Through a continuous improvement mindset, identify new analytical methodologies and visualization techniques to turn data into insight and action. Leverage your curiosity to innovate, automate and build AI tools to scale your thinking throughout the organization.
  • - Translate consumer and competitive insights into clear, compelling narratives for executive communications — including briefings and partner-facing presentations — to ensure key findings inform the broader Apple story.
  • - Create strategic visions to help focus and prioritize business development efforts - analyze trends and capabilities, identify and articulate opportunities, build a strategic vision, and partner with cross-functional teams to build each initiative from the ground up.

Qualifications

  • - Typically requires a minimum of 10 years of related experience in roles spanning consumer/business intelligence, product marketing, product management, commercial management, market research, finance, strategic business planning, business development and/or strategy.
  • - Strong commercial/consumer insight experience in complex consumer electronics, carrier, retail, and/or commercial markets; familiarity with the competitive and product landscape.
  • - Deep understanding of consumer trends and market drivers across the value chain, and their potential business impact.
  • - Experience translating research or competitive analysis into executive communications, briefings, or leadership presentations is a plus.
  • - Strong analytical and business modeling skills in Excel and Tableau, and in-depth understanding of BI databases.
  • - Strong storytelling, writing, and presentation skills — able to translate analysis into clear communications.
  • - Ability to recognize business opportunities through data, develop actionable insights, convert insights to strategic recommendations, and present findings to key stakeholders.
  • - Bachelor’s degree or equivalent experience.
  • - 12+ years of related experience in roles spanning consumer/business intelligence, product marketing, product management, commercial management, market research, finance, strategic business planning, business development and/or strategy.
  • - Experience successfully managing C-level and senior-level relationships with internal and external partners is a plus.
  • - Curious, creative problem solver who can synthesize complexity into clear direction; calm and highly collaborative in a fast-paced, matrixed environment. Passion for solving problems, ability to navigate ambiguity, and tenacity to provide recommendations that challenge the status quo.
  • - MBA degree is a plus.

Skills

Required:End-to-end consumer insightsCompetitive intelligenceData visualization and analyticsExecutive storytelling and presentation

Benefits

  • - Comprehensive medical and dental coverage
  • - Retirement benefits
  • - Discounted products and free services
  • - Reimbursement for certain educational expenses including tuition
  • - Discretionary bonuses or commission payments as well as relocation eligibility
  • - Apple shareholder participation through discretionary employee stock programs
  • - Employee Stock Purchase Plan eligibility
Last updated Sep 4, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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