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Senior / Lead Product Marketing Manager

Carta· Product Marketing
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Hybrid (New York, NY; San Francisco, CA; Seattle, WA)$147.1k - $215kfull-timePosted 2mo ago

About the role

Product Marketing Manager focused on GTM enablement to position, launch, and sustain Carta's products for private markets, with strong collaboration across Sales, Demand Gen, Creative, Enablement, and Ops.

Responsibilities

  • Bring deep knowledge of private markets finance personas and buying groups to product positioning, launches, and ongoing GTM conversations
  • Develop and maintain assets (sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, channel-specific materials) for AEs and partners
  • Build and execute outbound PMM strategy in partnership with Sales, translating product capabilities into pipeline-driving narratives
  • Deploy PMM planning and prioritization with the wider marketing team, evaluating investments in deliverables and resources
  • Partner with Demand Gen and Integrated Marketing to align outbound campaigns with product positioning and sales workflow
  • Enable creative execution through briefs with Creative and Program Management, focusing on assets that perform in the field
  • Collaborate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close
  • Develop segment and persona-level messaging based on customer research, competitive intelligence, and field feedback
  • Act as analytics owner for launch and enablement performance — track usage, conversion, and evolution needs
  • Collaborate with Customer Marketing on upsell and cross-sell plays within existing accounts
  • Influence product development by surfacing customer and seller feedback to the product roadmap
  • Represent Carta's product narrative at customer events, internal kickoffs, and industry conferences

Qualifications

  • 6+ years of hands-on product marketing/GTM experience
  • Preferably SaaS fintech experience and/or product marketing experience at companies serving VC or similar investor types
  • Motivation to work collaboratively in a fast-paced, ever-changing environment
  • Creative problem solving skills
  • Ability to diagnose problems, isolate components, and drive towards creative solutions
  • Excellent communication skills with ability to distill complex ideas into actionable value propositions

Skills

Required:GTM strategyMessaging and positioningSales enablement assets

Benefits

  • Market competitive salary
  • Equity for all full-time roles
  • Exceptional benefits
  • Commission plans where applicable
Last updated Oct 21, 2026. Interested? Apply on the company site.
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Carta’s platform of software and services helps people manage equity, build businesses, and invest in the companies of tomorrow. Learn more.

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