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GTM AI Engineer - Data & Attribution

Oneleet· Operations
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US/EU - Remote$100k - $160kFull-timePosted 2mo ago

About the role

GTM AI Engineer focused on data backbone and attribution for Oneleet's go-to-market motion. Owns data pipelines, attribution modeling, and executive dashboards to inform ABM and outbound strategies.

Responsibilities

  • Data gathering & Pipeline Ownership: Design, build, and manage our data pipeline in BigQuery, unifying data from HubSpot, Dreamdata, Google Ads, LinkedIn, PostHog, and the website into one reliable source of truth. Document the pipeline so it scales beyond you and survives tool changes.
  • Attribution & Tracking: Maintain deep, working knowledge of how browsers work, how data is sent, and how cookies, JavaScript, and (server-side) GTM are used. Investigate and resolve discrepancies between platforms and explain why to stakeholders, not just report the gap.
  • Dreamdata & Revenue Attribution: Configure and continuously refine Dreamdata to model the full prospect journey, anonymous visitor to closed-won. Use Dreamdata to determine which channels and campaigns are actually generating pipeline. Partner with sales and marketing to translate Dreamdata insights into budget and channel decisions.
  • Visualization & Reporting: Build and maintain a clear, executive-facing dashboard (Looker/Looker Studio) showing performance by channel: spend, leads, meetings, pipeline, and closed-won. Ensure dashboards answer “where is revenue actually coming from?” with drill-down capability.
  • ABM with Clay & AI: Design and run an ABM strategy grounded in ICP, using Clay to enrich and score accounts, layering in firmographic, intent, and behavioral signals. Leverage AI to personalize messaging at scale in a way that actually gets replies.

Qualifications

  • 5+ years in GTM operations, revenue operations, marketing operations, or analytics engineering at a B2B SaaS company, with hands-on ownership of marketing/sales data infrastructure.
  • Scientific mindset of experimentation, creating and testing hypotheses.
  • Love of working on new platforms that help automate and enhance channel performance.
  • Knowledge of how to simplify and act on findings.
  • Strong SQL skills and hands-on experience building and maintaining pipelines in BigQuery (or a comparable warehouse).
  • Experience building GTM relevant Claude skills that scale.
  • Deep understanding of how browsers, cookies, JavaScript, and tracking pixels work. Able to diagnose why numbers differ across platforms, not just flag that they do.
  • Hands-on experience with Google Tag Manager, including server-side GTM and data layer configuration.
  • Experience with Dreamdata or a comparable B2B attribution platform (Bizible, HubSpot Attribution, etc.).
  • Hands-on HubSpot experience (CRM, Marketing Hub, Operations Hub): workflows, custom objects, data sync.
  • BI tool proficiency (Looker / Looker Studio, Tableau, or similar). Building dashboards, not just reading them.
  • Working knowledge of APIs, webhooks, and data integration patterns across platforms not designed to talk to each other.
  • Deep understanding of B2B SaaS funnels, buyer journeys, and revenue metrics (MQL, SQL, pipeline, win rate, CAC, LTV).
  • Experience designing and implementing UTM strategies and multi-touch attribution models.
  • Understanding of ABM fundamentals: ICP definition, account scoring, and personalized outbound at scale.
  • Cross-functional communication skills. Able to explain a tracking discrepancy to a sales rep and an attribution model to a CEO with equal clarity.

Skills

Required:BigQuery / data pipelinesSQLHubSpotDreamdata or attribution platformLooker / Looker StudioGoogle Tag Manager (including server-side)ABM & attribution modeling
Nice to have:Clouder / Clay (ABM tooling)

Benefits

  • Comprehensive health & wellness benefits
  • 20 days PTO per year, plus 8 floating holiday
  • Remote work culture
  • Team off-sites in stunning places (Amsterdam, Italy, etc)
  • Competitive compensation & equity
Last updated Sep 2, 2026. Interested? Apply on the company site.
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About Oneleet

YC's most popular security compliance platform (SOC 2, ISO 27001,…

Oneleet helps companies become secure and compliant through an all-in-one solution that combines automated tools and human expertise. Oneleet has built the second generation of security compliance automation software, providing tools that go beyond what is classically provided for just compliance alone. Tools like a code security scanner, attack-surface management, access reviews and trust portal are all built in. As the most popular, highest rated and most frequently used platform in the YC community, Oneleet has quickly established itself as the preferred and superior alternative to other incumbents. The founder behind Oneleet has spent the past 10+ years helping companies become more secure by performing penetration tests.

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