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Sr. Manager, Creative Strategy, Hers

Hims & Hers· MARKETING
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Hybrid (Los Angeles, California)$140k - $165kFull-timePosted 2mo ago

About the role

Senior role leading creative strategy for Hims & Hers, driving performance creative across channels (Meta, YouTube, TikTok, and emergent platforms) by turning insights and data into scalable, market-ready concepts. Leads a multidisciplinary creative pod, builds repeatable frameworks, and ensures campaigns reflect brand, comply with healthcare guardrails, and deliver measurable business results.

Responsibilities

  • Own the creative strategy for the Hers brand across performance marketing channels, ensuring every campaign reflects the brand while driving measurable business results.
  • Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs.
  • Shape creative that helps women feel informed, supported, and confident throughout their healthcare journey while delivering work that is emotionally resonant, stigma-free, and unmistakably Hers.
  • Establish a high bar for creative strategy and briefing, ensuring every concept is grounded in customer insight, a clear hypothesis, and measurable success criteria.
  • Lead a multidisciplinary creative pod, partnering closely with editors, producers, and studio teams to develop high-quality creative.
  • Create fast, effective feedback loops across Creative, Growth, and Media Buying to continuously improve performance.
  • Partner with Growth, Creative, and Analytics leaders to rapidly test, learn, and iterate using performance data to continuously improve creative effectiveness.
  • Partner with Product, Clinical, Legal, and Brand teams to ensure creative accurately reflects our products while meeting regulatory requirements.
  • Lead regular performance reviews, providing visibility into wins, key learnings, strategic pivots, and new growth opportunities.
  • Capture and scale what works by building repeatable creative frameworks that can be adapted across products, audiences, and markets.
  • Operate confidently within healthcare marketing guardrails, partnering across Legal, Medical, and Marketing teams.

Qualifications

  • First and foremost: a strong portfolio of performance creative that has won at scale on paid social: you can show the work, the data behind it, and the customer insight that made it win.
  • 5+ years of experience in creative strategy, content strategy, or performance creative (ideally in-house at a high-growth ecommerce or DTC brand) including experience leading teams and building creative functions.
  • Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels, with a strong understanding of platform-specific creative best practices.
  • Deep data fluency: you are comfortable in ad performance data, can identify actionable patterns yourself, and let evidence lead creative decisions.
  • Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions, including with remote or distributed post-production teams.
  • Strong ownership mindset with the ability to move quickly, make decisions with imperfect information, and continuously iterate based on performance.
  • Exceptional business acumen with the ability to connect creative decisions to customer behavior, business performance, and long-term brand growth.

Skills

Required:Performance creative developmentCross-functional leadership

Benefits

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • 401k benefits with employer matching contribution
  • Offsite team retreats
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Hims & Hers

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