← All roles

Director, Global Social Media

Quince· Brand Marketing
Apply on company site
San Francisco, CA$165k - $195kFull-timePosted 1mo ago

About the role

Director of Social is a strategic operator and player-coach who treats organic social as a performance function. Owns vision, strategy, team, and operating cadence for Quince's organic social channels, driving performance by platform with a hands-on, builder mindset.

Responsibilities

  • Own the organic social strategy, vision, and channel architecture across Instagram, TikTok, Facebook, Pinterest, X, LinkedIn, YouTube, and emerging platforms
  • Lead, develop, and scale a team spanning social media management, content creation, and coordination
  • Own the weekly social business review, reporting performance against revenue, app installs, app store clicks, engagement rate, and reach to executive stakeholders
  • Build and operate a test-and-learn engine that identifies what drives performance by platform and reallocates effort accordingly
  • Scale the short-form video engine behind the brand's breakout channel growth while raising engagement across every platform
  • Set the content strategy across storytelling, education, and entertainment, shifting the mix from campaign imagery toward platform-native, humanizing content
  • Partner with Brand and Communications to ensure social expresses the company narrative with consistency and discipline
  • Partner with the Community function on UGC, engagement strategy, and community-led content moments
  • Own the social measurement and tooling stack, and continuously improve data integrity in how performance is captured and framed
  • Build proactive content operations so that every shoot, event, and office moment is treated as a content generation opportunity
  • Manage agency, freelance, and fractional partners supporting the function

Qualifications

  • 10-12+ years in social media with at least 3 years leading and developing teams
  • Proven track record of scaling organic social for a high-growth consumer brand, with results tied to business outcomes rather than vanity metrics
  • Deep fluency in social analytics and attribution, comfortable owning an executive-facing weekly performance review and defending the numbers in it
  • Expertise in short-form video strategy and platform-native content across TikTok, Instagram Reels, and YouTube Shorts
  • A strong point of view on what makes content perform, and the creative judgment to raise the bar across a team
  • Experience operating within a disciplined brand voice and narrative framework: culturally relevant without going off-message
  • Experience with social measurement and tooling stacks such as Dash Social or comparable platforms
  • Player-coach mentality: sets strategy at the executive level and steps into the work directly when the moment calls for it
  • Willingness to travel as needed for shoots, events, and content capture

Skills

Required:Organic social strategySocial analytics & attributionShort-form video strategy

Benefits

  • Not specified in description
Last updated Sep 9, 2026. Interested? Apply on the company site.
Quince logo

About Quince

High Quality Essentials, Radically Low Prices

Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices. Shop premium essentials with no middleman.

CashmereLeatherBeddingJewelryAccessoriesTravelHomeKids
Company profileWebsite

More open roles at Quince