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Senior Product Manager - Subscriptions (Premium Desirability)

Spotify· Product – Subscriptions R&D /
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Hybrid (London or Stockholm)PermanentPosted 1mo ago

About the role

Spotify role focusing on awareness, acquisition, and activation within the Subscriptions Mission to drive growth by making Premium feel unmissable to free users, guiding how users discover, understand, and develop intent for Premium value across markets.

Responsibilities

  • Own the product strategy and roadmap for Premium awareness, acquisition, and activation, helping more listeners discover its value and take the next step toward subscribing.
  • Lead the discovery, development, and launch of consumer-facing product experiences, from early ideas and testing through to global rollout.
  • Shape how people experience Premium across Spotify and partner channels, creating engaging journeys that build consideration, encourage subscription, and support long-term retention.
  • Collaborate with partnerships and commercial teams to develop, launch, and scale subscription offerings across partners, markets, and audience segments.
  • Lead experimentation to understand what drives interest in Premium, using A/B testing and behavioral insights to improve the user journey and measure business impact.
  • Turn customer insights, market trends, and performance data into clear product opportunities, measurable goals, and informed priorities.
  • Balance user needs, business outcomes, partner requirements, and regional differences to make thoughtful product decisions that deliver sustainable growth.
  • Bring teams together around a shared direction, communicating product strategy, results, and trade-offs clearly to stakeholders and senior leaders.

Qualifications

  • - Strong track record in product management, building and launching consumer-facing products at scale, with experience in subscriptions, consumer growth, marketplaces, media, or partner ecosystems.
  • - Understanding of how product experiences, positioning, and messaging influence consideration and willingness to pay.
  • - Ability to identify opportunities across the customer journey from awareness to retention, linking product decisions to subscriber and revenue growth.
  • - Confidence designing experiments, interpreting A/B tests, and using funnel, cohort, and behavioral data for decision making.
  • - Experience working across different markets and customer segments, balancing global consistency with local needs.
  • - Sound product judgment on when to improve, explore new approaches, or invest in longer-term capabilities.
  • - Strong communication and collaboration, able to influence decisions and align cross-functional teams around shared goals.
  • - Comfort navigating ambiguity, testing assumptions, learning from outcomes, and adapting approach as insights emerge.

Skills

Required:Product strategyExperimentation
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Spotify

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