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Brand Designer, Growth

Perplexity· Design
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Hybrid (San Francisco), Hybrid (New York City)$150k - $225kFull-timePosted 1mo ago

About the role

Growth-focused brand designer responsible for high-volume, high-leverage marketing creative across paid ads, social, lifecycle email, and campaigns, combining brand craft with growth performance.

Responsibilities

  • Drive strategic concepting for growth campaigns — bring original ideas, angles, and creative territories to the table, and shape the brief rather than just receiving it
  • Operate as a true ideation partner to the Growth team: co-develop campaign strategy, propose test hypotheses, and pitch concepts that open up new creative directions
  • Own the design of growth creative end-to-end — paid social and display ads, campaign assets, and lifecycle email — from concept to shipped asset
  • Design for volume and velocity: build variant sets, test hypotheses, and iterate on winners with the Growth team using real performance data
  • Turn product launches and GTM campaigns into ad creative that lands on every channel it runs — static, animated, and everything in between
  • Build and maintain scalable ad and email templates so high-frequency asset production stays fast and on-brand
  • Partner with Brand to keep visual consistency across every growth touchpoint as our brand system evolves
  • Collaborate with our motion designer and web designer so campaigns feel cohesive from the first ad impression to the landing page
  • Bring a strong point of view on what makes performance creative great — and push back when a "best practice" would cheapen the brand

Qualifications

  • A strong portfolio of growth and brand design work — paid ads, social campaigns, lifecycle email, campaign systems — that shows both craft and results
  • Proven strategic concepting ability: you can show campaigns where the idea was yours, not just the execution, and articulate the thinking behind them
  • Excellent visual design skills with a clear sense of brand, typography, layout, and composition
  • Hands-on experience designing performance creative at a consumer or prosumer tech company, including working directly with growth or performance marketing teams
  • Fluency reading creative performance data (CTR, conversion, hook rates) and translating it into design decisions
  • Ability to work fast, manage a high volume of deliverables across channels, and iterate quickly without dropping the quality bar
  • Fluency in Figma and the Adobe Creative Suite
  • An instinct for building repeatable systems — templates, variant frameworks, asset kits — rather than one-off files
  • 5+ years of industry experience

Skills

Required:Portfolio-driven design experienceStrategic conceptingVisual design

Benefits

  • Full-time U.S. benefits package including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more
  • Comprehensive region-specific benefits for international employees
Last updated Sep 9, 2026. Interested? Apply on the company site.

About Perplexity

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