← All roles

Lead Product Designer, Growth

Perplexity· Design
Apply on company site
Hybrid (San Francisco), Hybrid (New York City)$180k - $300kFull-timePosted 1mo ago

About the role

Experienced Lead Product Designer to own Growth design, shaping onboarding, acquisition, activation, conversion, upsell, pricing, and retention with a strong emphasis on data-driven experimentation and cross-functional collaboration.

Responsibilities

  • Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
  • Design first-run and onboarding experiences that get users to value as fast as possible
  • Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
  • Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
  • Design and run experiments, using data and real usage to drive decisions and measure impact
  • Ship features that balance well-established UI paradigms with novel applications of AI
  • Think about how to go from 0→1 but also how to make your decisions scale well
  • Contribute to process so we're always shipping changes you're proud of, as often as possible
  • Partner with brand design to ensure our growth surfaces are not only effective but memorable

Qualifications

  • Experience designing consumer or prosumer products, with a strong track record in growth design
  • Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
  • A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
  • Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
  • Comfortable thinking about both 0→1 product design and large-scale optimization
  • Excellent visual, UI, and interaction skills
  • An excellent communicator with team members and users
  • You care about shipping great software more than anything else
  • 5+ years of industry experience

Skills

Required:Growth designExperimentation and analytics

Benefits

  • Full-time U.S. benefits include equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more
  • International benefits tailored to region of residence
Last updated Sep 9, 2026. Interested? Apply on the company site.

About Perplexity

ai-plg-top-20brex-fastest-growing-2025liquid-ai-recruiting-targetsetter-30setter-30-2026-q1
Company profileWebsite

More open roles at Perplexity