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VP, Brand Strategy (DTC)

Avalere Health· US Marketing – Strategy
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Remote$170k - $215kPermanent/full-timePosted 1mo ago

About the role

Remote (US) full-time role in US Marketing – Strategy for Avalere Health, focusing on leading brand strategy, insights, and campaigns in a healthcare/pharmaceutical advertising context.

Responsibilities

  • Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
  • Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy
  • Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
  • Partner with engagement strategy to translate brand value proposition to a desired experience
  • Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
  • Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
  • Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
  • Support SVP, Strategy in development and expansion of capability set

Qualifications

  • Bachelor’s degree in (Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics etc.)
  • 10+ years’ experience in a healthcare/pharmaceutical advertising agency environment
  • Experience with professional DTC or patient marketing

Skills

Required:Brand strategy

Benefits

  • 401K plan with an employer match contribution up to 4% (immediately vested)
  • life insurance, disability coverage, and medical, dental, and vision plans
  • flexible working arrangements, including hybrid and remote work, option to work from anywhere across the globe two weeks each year
  • 20 vacation days plus one personal well-being day, 9 public holidays, gifted end-of-year holidays, early Summer Friday finish in June, July, and August
  • free counseling through employee assistance program and personalized health support
  • enhanced maternity, paternity, family leave, and fertility policies
  • continuous opportunities for on-demand training, global mobility opportunities
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Avalere Health

EVERY PATIENT POSSIBLE

Avalere Health is a global strategic partner for the healthcare industry. Learn how our advisory, medical, and marketing experts unite to reach every patient.

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