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Organic Growth Manager

Peek· Marketing
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RemoteMXN 70k/mo - MXN 75k/moFull-timePosted 1mo ago

About the role

Manager, Organic Growth responsible for strategy and execution of SEO, AEO, and GEO across three Peek brands (PeekPro, ACME Ticketing, Connect&GO), with a demand-driven metric (organic pipeline and revenue) rather than traffic alone.

Responsibilities

  • Carry the organic pipeline target across all three brands. Build the forecast, report against it monthly, and be accountable for organic-attributed opportunities, demos, and closed-won revenue — not just clicks.
  • Build the portfolio-level keyword and entity map: which brand owns which topics, which terms are contested, and where the three sites should complement rather than compete.
  • Set the roadmap for site architecture, internal linking, taxonomy, and content across all three properties — including domain consolidation, migrations, and redirect strategy.
  • Develop vertical-specific organic plays for distinct operator segments (tours and activities, museums, zoos and aquariums, water parks, FECs, escape rooms, and more).
  • Own how Peek’s brands appear in AI-generated answers — ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, Copilot.
  • Establish standards for machine-readable and citable content: structured data, entity consistency, answer-first formatting, and comparison content.
  • Develop a point of view on zero-click and agentic search and translate that into strategy, updating as the landscape moves.
  • Identify and activate high-value authority targets across the experiences, attractions, travel, and hospitality-tech ecosystem.
  • Partner with PR, Partnerships, and Content to earn links and mentions that move organic visibility and quantify lift.
  • Own presence on third-party review and comparison sites (G2, Capterra, etc.).
  • Set technical SEO requirements and priorities with Engineering and Web (crawlability, indexation, Core Web Vitals, JS rendering, structured data, international/multi-domain handling).
  • Run continuous audits across three codebases and CMS setups; triage priorities based on revenue impact.
  • Own migration risk management during domain/brand architecture changes.
  • Feed Content with keyword/entity/intent insights for what to write and for which brand/vertical.
  • Audit, prune, consolidate, refresh, redirect, or retire content across three brands.
  • Collaborate with Web and Lifecycle on conversion optimization (landing pages, offers, forms).
  • Evaluate programmatic and templated page opportunities and build them where they perform.
  • Educate internal teams on how search is evolving and its impact on go-to-market.

Qualifications

  • 4–7 years in SEO or organic growth, with experience in B2B SaaS or other considered-purchase, multi-touch environments.
  • Revenue-first mindset with ability to forecast and be measured on pipeline and revenue, not just traffic.
  • Strong point of view on AEO and GEO and experience testing AI surface results.
  • Technical fluency to diagnose crawl/indexing/rendering issues and communicate with engineers.
  • Analytical rigor with GA4, Google Search Console, Looker Studio; ability to build attribution views and model impact.
  • Hands-on proficiency with Ahrefs and/or Semrush, Google Search Console, Screaming Frog; familiarity with AI-visibility tracking tools is a plus.
  • Comfort with ambiguity and multi-brand, multi-domain scenarios.

Skills

Required:SEO strategy and planningAEO and GEOTechnical SEO
Last updated Sep 10, 2026. Interested? Apply on the company site.

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