Marketing Technology Application Product Management, Wallet, Payment and Commerce
About the role
Experienced professional to join Apple’s Business Process Optimization team supporting Apple Wallet products (Apple Pay, Transit, Access, and more). Lead design and maturation of new business capabilities to enable growth, scale, quality, and risk mitigation through business processes, playbooks, and technology. Collaborates with Marketing, Legal, Finance, Product, Business Development and others to create scalable capabilities supporting WPC strategies. Oversees process design and technology deployments focused on WPC Marketing infrastructure needs, with emphasis on Campaign Management and Marketing Process Technology roadmaps.
Responsibilities
- Up-leveling critical capabilities that drive business results and customer experience, focused on WPC Marketing Campaign Management; design future state with partners and deploy technology to improve processes; ownership of process, playbooks, and technology implementations.
- Collaboratively designing the future state of Marketing Process Technology, establishing data architecture constructs, platform integrations, technology support, quality, platform security and risk mitigation.
Qualifications
- Minimum of 10 years of experience in marketing strategy or business development ideally with a consumer facing financial product.
- Marketing Process and Technology Design.
- Robust experience in designing and deploying Marketing Campaign Management processes and technologies, including B2B and/or B2C (with B2C preferred).
- Experience with scalable Marketing Technology ecosystems to support WPC Marketing process and technology evolution.
- Experience driving business value on a scalable platform and leveraging AI as a core element of the platform capability.
- Experience delivering business solutions through a technology ecosystem with multiple platforms, integrations, data elements, etc.
- Ability to design and drive technology roadmap with rigorous sprint schedules, transparency, and on-time, high-quality delivery.
- Ability to make technology lifecycle design and deployment positive for Marketing stakeholders, tech teams, and partners.
- Experience establishing internally used application visions and pragmatic roadmaps supporting complex leader landscape and business processes, with transparent communication to leaders.
- Experience leading or working with development engineering teams delivering solutions adhering to internal processes for architecture, security, privacy, and continuous delivery improvements.
- Experience deploying technology through IT and external vendors, optimizing budgets, sprint schedules, testing, cutover, and other lifecycle phases for efficiency, quality, and risk mitigation.
- Experience representing technology roadmap/progress to business partners (IT, Data Science, Engineering, or vendor).
- Experience driving business capability creation and transformation with change management, process design thinking, and technology roadmap execution.
- Strong analytical skills and ability to derive insights from data to drive priorities.
- Excellent communication skills across all levels of the organization.
- Highly organized with documented playbooks for future handovers and training.
- Leadership experience deploying revenue-driving programs and aligning cross-functional stakeholders.
- Ability to create and execute a roadmap from current to future state across processes, R&Rs, and technology.
- Ability to manage multiple priorities with a clear, focused path forward.
Skills
About Apple
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
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