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Integrated Communications Lead, Customer Engagement Marketing, Apple Ads

Apple· Marketing
Apply on company site
Full-timePosted 1mo ago

About the role

Senior strategic storyteller leading Integrated Communications within Customer Engagement Marketing for Apple Ads, responsible for turning platform adoption into customer advocacy through multi-format storytelling and integrated campaigns across web, video, events, and other channels.

Responsibilities

  • Cultivating, mentoring, and leading a small, high-performing team of writers, storytellers, and content marketers
  • Digging deep with customers, sellers, and internal partners to uncover questions, insights, and telling details
  • Building a deep, ongoing understanding of the customer journey and translating needs into resonant content
  • Shaping strategy and ensuring quality and timely delivery of customer advocacy programs and success stories across formats (web, video, and beyond)
  • Overseeing content development for signature events — including interview guides, keynote presentations, and on-stage narratives
  • Leading the creation of bespoke, multi-channel momentum campaigns tied to seasonal and market moments
  • Partnering closely with Customer Engagement Marketing leads and cross-functional stakeholders for cohesive customer experience
  • Unblocking obstacles and moving quickly to maintain momentum
  • Evaluating and reporting on how storytelling and campaigns influence engagement, advocacy, and retention
  • Sharing updates and adapting communications for different audiences
  • Building relationships with key cross-functional stakeholders and strategic partners
  • Other responsibilities as needed
  • Some travel will be required

Qualifications

  • 15+ years of experience in integrated communications, editorial/content strategy, customer storytelling, or events content programming with increasing responsibility
  • Proven success directly managing a team of marketers responsible for customer advocacy programs, case studies, and campaigns with measurable impact
  • Portfolio of multi-format work (video, live events, keynote content) demonstrating range and quality
  • Exceptional hands-on writing and editing craft with ability to shape insights into resonant narratives across formats
  • Adept at building new programs from the ground up from insight to strategy to delivery and measurement
  • Strong collaborative skills, influencing others and maintaining cross-functional relationships under challenges
  • Background in journalism, editorial content, or B2B customer storytelling
  • Deep understanding of adtech, performance marketing, and standard advertising metrics
  • Self-starter who delivers strong work individually and as a team lead
  • Experience building or scaling a new team or function
  • Proven ability to partner with product marketing, field/channel marketing, creative, sales, and PR to ship joint work
  • Experience collaborating across geographically distributed teams
  • Ability to manage multiple work streams, priorities, and deadlines
  • Unquestionable personal ethics and integrity
Last updated Sep 11, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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