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Integrated Communications Lead, Customer Engagement Marketing, Apple Ads

Apple· Marketing
Apply on company site
Hybrid (Austin, TX), Hybrid (Cupertino, CA)$195.2k - $293.8kfull-timePosted 1mo ago

About the role

Strategic, senior-level storyteller leading the Integrated Communications function within Customer Engagement Marketing at Apple Ads. Responsible for turning customer insights into multi-format storytelling and integrated campaigns that drive advocacy, loyalty, and growth across Apple Services advertising.

Responsibilities

  • Cultivate, mentor, and lead a small, high-performing team of writers, storytellers, and content marketers
  • Dig deeper with customers, sellers, and internal partners to uncover questions, insights, and telling details
  • Build a deep understanding of the customer journey and translate needs into resonant content
  • Shape strategy and ensure quality and timely delivery of customer advocacy programs and success stories across formats (web, video, and beyond)
  • Oversee content development for signature events (interview guides, keynote presentations, on-stage narratives)
  • Lead the creation of bespoke, multi-channel momentum campaigns tied to seasonal and market moments
  • Partner with Customer Engagement Marketing leads and cross-functional stakeholders for cohesive customer experience
  • Unblock obstacles and drive momentum when information is imperfect
  • Evaluate and report on storytelling impact on engagement, advocacy, and retention
  • Provide clear updates and adapt communications for diverse audiences
  • Build relationships with cross-functional stakeholders and strategic partners
  • Travel as needed in support of role requirements

Qualifications

  • 15+ years of experience in integrated communications, editorial/content strategy, customer storytelling, or events content programming with increasing responsibility
  • Proven experience managing a team of marketers responsible for customer advocacy programs, case studies, and campaigns
  • Portfolio demonstrating multi-format work (video, live event, keynote content) with range and quality
  • Exceptional hands-on writing and editing craft with ability to shape insights into resonant narratives across formats
  • Ability to navigate ambiguity to build programs from ground up including strategy, deliverables, and measurement
  • Collaborative communication and influence; strong cross-functional relationship skills
  • Background in journalism, editorial content, or B2B customer storytelling
  • Deep understanding of adtech, performance marketing, and standard advertising metrics
  • Self-starter with a track record of delivering high-quality work individually and as a team lead
  • Experience building or scaling a new team or function; partnering with product marketing, field/channel marketing, creative, sales, and PR

Skills

Required:StorytellingEditingLeadership

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • education reimbursement for career advancement (tuition)
  • discretionary bonuses or commission potential and relocation eligibility
  • employee stock programs (RSUs, stock purchase plan)
Last updated Sep 11, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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