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Brand Manager

Apple· Marketing
Apply on company site
ShanghaiFull-timePosted 1mo ago

About the role

Brand Manager to oversee direction and integration of marketing campaigns and strategic marketing efforts for assigned product lines in Greater China, ensuring messaging consistency and collaboration across cross-functional teams.

Responsibilities

  • Lead marketing communications plans for assigned product lines, ensuring messaging consistency and integration across all functional deliverables.
  • Serve as the central point of contact for product launches, managing processes and representing Greater China regional needs to worldwide teams.
  • Analyze competitive landscapes, consumer trends, and market data to develop insight-driven marketing briefs that inspire creative work.
  • Collaborate with global planning teams, local agency partners, and regional stakeholders to deliver market insights, conduct workshops, and provide comprehensive campaign briefings.
  • Drive the development of the annual marketing plan through cross-functional collaboration with Education, Enterprise, PR, Sales, and Finance.

Qualifications

  • 8+ years of experience managing integrated marketing campaigns within a creative agency or client organization.
  • Experience managing creative and production agency partners.
  • Experience managing cross-functional workflows and multi-stakeholder project lifecycles.
  • Fluency in written and spoken Chinese and English, with experience presenting concepts to local and global executives.
  • Bachelor’s degree or equivalent experience.
  • Experience crafting presentation decks and delivering narratives to senior leadership.
  • Experience aligning strategic positioning and executing integrated marketing plans across diverse business groups.
  • Ability to establish trust and influence across multiple partners in a matrixed global organization.
  • Experience balancing the needs of a creatively driven organization with an analytical approach to marketing.
  • Interest in popular culture, consumer trends, and emerging media or technology.

Skills

Required:Integrated marketing campaignsCreative and production agency managementCross-functional project managementBilingual communication
Last updated Sep 11, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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