← All roles

Product Marketing Manager, Mac & iPad (f/m/d)

Apple· Marketing
Apply on company site
Full-timePosted 1mo ago

About the role

Product Marketing Manager responsible for the product-centric marketing strategy and market representation for Mac & iPad in Germany, leading go-to-market, product launches, messaging, and cross-functional collaboration to drive adoption and business growth.

Responsibilities

  • Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organisations
  • Execute product launches with excellence every time
  • Contribute to the annual Marketing plan, outlining opportunity and actions that lead growth and category leadership
  • Be the liaison between market and worldwide for all local business needs and feature requirements. Influence the product feature roadmap, making clear recommendations that improve customer experience
  • Become a visible and vocal member of the Product Marketing team
  • Be the guardian of product messaging & positioning across every customer touch point, advancing the cause of excellence
  • Possess expert knowledge of competitive and 3rd party products and strategies. Make pricing and forecasting recommendations to management and cross-functional teams
  • Build a sphere of influence across multiple internal functions / divisions

Qualifications

  • Experience in product marketing, product management, or related roles in Germany
  • Familiarity across Apple hardware, software, and services, ideally with an interest or experience in the PC industry or consumer electronics
  • Technical fluency with the ability to translate complex technical features into clear, relevant consumer benefits
  • Excellent presentation skills, written and spoken, in both English and German. Ability to craft compelling product stories
  • Strong analytical skills with the ability to use data and market insights to guide actions and recommendations
  • Flexibility to travel (up to 25% of the time)
  • Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn
  • Experience working collaboratively with international teams in a multi-national company
  • A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego
  • Have deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities
  • MS/MA/MBA degree

Benefits

  • (Not explicitly listed in the provided description)
Last updated Sep 11, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
Company profileWebsite

More open roles at Apple