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Channel Strategist

Apple· Marketing Communications (Marcom) / Marcom Strategy
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ShanghaiFull-timePosted 1mo ago

About the role

Marketing Communications (Marcom) oversees Apple’s consumer-facing marketing. The Channel Strategist partners with Channel and Partner Comms, Brand Strategy, Sales, Interactive, and Creative teams to design scalable channel initiatives across partner ecosystems (e-commerce platforms, carriers, retailers, and financial partners) and to deliver seamless, inspiring Apple experiences at all customer touchpoints.

Responsibilities

  • Cultivate deep intelligence on key partners’ business priorities, platform ecosystems and customer behaviors.
  • Partner across Brand Strategy, Partner Comms, Creative, Interactive, and Sales to shape annual channel strategy and drive world-class creative work that supports broader business goals.
  • Author clear, actionable briefs for product launches and sustained experiences across owned and third-party channel platforms — spanning campaigns, UX, digital commerce, and stores.
  • Serve as the "voice of the customer" by analyzing shopper mindsets and evolving behaviors to identify high-impact strategic opportunities across the omni-channel journey.
  • Design and lead strategic workshops and deliver persuasive, data-backed presentations that unite disparate perspectives and influence senior stakeholders.
  • Establish robust measurement frameworks and KPIs to evaluate campaign effectiveness, optimize channel performance, and inform future strategic planning.

Qualifications

  • 8+ years of strategic planning experience within leading creative, social, or integrated communications agencies, brand consultancies, or client-side brand teams.
  • Solid knowledge of retail environments, e-commerce and social platforms.
  • Expertise in interrogating and synthesizing diverse data sources and consumer insights to identify strategic opportunities and establish clear measurement frameworks.
  • Proven track record of authoring clear, inspiring briefs that translate complex business and marketing objectives into world-class creative work.
  • Demonstrated ability to build consensus and alignment across senior cross-functional internal teams and external partner organizations.
  • Fluency in written and spoken Mandarin Chinese and English.

Skills

Required:Strategic planningData synthesis and insightsBrief authoringStakeholder management
Last updated Sep 11, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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