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ALAC Channel Strategy Manager

Apple· Sales and Business Development
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Hybrid (Mexico City Metro Area)Full-timePosted 1mo ago

About the role

Role responsible for defining regional ALAC Channel Strategy, governance, and deployment of Channel Strategy Programs across Latin America to enable high-quality, scalable, and consistent representation of Apple products and services through Retail, Carrier, and Monobrand reseller channels. Focus on program strategy, investment governance, partner engagement, cross-functional leadership, and program performance.

Responsibilities

  • REGIONAL PROGRAM STRATEGY: Define and evolve the ALAC Channel Sales Programs strategy to support Apple’s regional sales priorities.
  • Identify program opportunities with strategic partners across Retail, Carrier, and Monobrand reseller channels.
  • Ensure programs scale effectively while maintaining Apple’s brand standards and customer experience expectations.
  • Own the full lifecycle of Channel Sales Programs from strategy and planning through deployment, maintenance, refresh cycles, and optimization.
  • Coordinate deployments, installations, and New Product Introduction (NPI) logistics across the region.
  • INVESTMENT GOVERNANCE & BUDGET OWNERSHIP: Manage regional Channel Sales Program budgets and ensure responsible deployment of the overall Apple capital investments in the region.
  • Maintain strong oversight of program execution to ensure alignment with approved budgets, timelines, and operational standards.
  • Identify risks to program execution or investment performance and implement mitigation strategies.
  • PARTNER ENGAGEMENT & STRATEGIC ALINGMENT: Engage with strategic partners at multiple levels to align business priorities and program initiatives.
  • Lead discussions with partners to identify opportunities, risks, and execution requirements across POS and merchandising programs.
  • Influence program design, merchandising strategy, and space allocation to maximize brand visibility and customer experience.
  • CROSS-FUNCTIONAL LEADERSHIP: Lead cross-functional collaboration across WW, regional, and country teams including Sales, CSO, Marcom, Finance, Legal, Operations, and Business Development.
  • Lead and develop a regional team responsible for Channel Sales Program planning, roadmap development, and execution of strategic initiatives supporting Apple’s Sales organization across Latin America.
  • Foster a high-performance culture through coaching, mentorship, and clear goal alignment, empowering teams to execute with excellence and deliver consistent business impact
  • Align stakeholders on program priorities, execution timelines, and operational requirements.
  • Partner with global counterparts to share best practices and ensure consistency across regions.
  • PROGRAM PERFORMANCE & REPORTING: Analyze program performance and generate reporting that provides visibility into program execution, operational gaps, and improvement opportunities.
  • Provide insights and recommendations to stakeholders and leadership to support continuous program improvement.
  • Lead process improvement initiatives by identifying operational gaps, aligning stakeholders, and defining scalable roadmaps that improve efficiency, execution quality, and regional effectiveness
  • Ensure regional sales teams have the tools, processes, and training required to successfully execute Channel Sales Programs in market.

Qualifications

  • 8+ years of experience in sales operations, trade marketing, channel marketing, or POS program management within the technology, consumer electronics, or luxury retail industry
  • Proven experience building, leading, and developing highly effective teams. Strong ability to attract and retain talent through performance management, coaching, and guidance.
  • Proven experience managing complex channel programs with strategic partners
  • Strong understanding of retail and channel merchandising environments
  • Demonstrated experience leading cross-functional initiatives across multiple organizations
  • Exceptional interpersonal skills with the ability to build strong relationships, including executive-level engagement
  • Ability to set the pace for teams by energizing a sense of urgency, quality, priority, and focus
  • Strong analytical skills with high attention to detail
  • Excellent verbal and written communication skills
  • Fluency in English and Spanish required
  • Strong business acumen with the ability to connect strategic priorities with operational execution
  • Ability to anticipate risks and mobilize stakeholders to mitigate challenges proactively
  • Proven ability to manage complex programs involving multiple teams, timelines, and competing priorities
  • Strong organizational skills with the ability to manage multiple initiatives simultaneously while maintaining high quality standards
  • Empathy and tenacity to support the needs of a diverse team, navigate ambiguity, and embrace change
  • Ability to motivate and inspire others, articulate vision and purpose, and advocate for Apple’s values.

Skills

Required:Channel strategyProgram managementBudgeting and financial governanceStakeholder management
Last updated Oct 16, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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