Growth Marketing Manager
About the role
Growth Marketing Manager at FINNY AI, a YC-backed fintech growth platform for financial advisors. Responsible for building and owning the SEO, GEO, and paid acquisition function from the ground up in a solo, full-stack capacity with budget autonomy.
Responsibilities
- Own SEO and GEO strategy end-to-end — content production, technical audits, content structure, schema, backlinks, and rank tracking for both traditional search and AI/generative search.
- Manage paid acquisition across Google and LinkedIn, testing new channels as warranted, with full ownership of budget and ROI/ROAS.
- Build and continuously optimize landing pages and run a steady CRO test roadmap (A/B testing, funnel diagnosis) to lift demo/trial conversion.
- Improve attribution and lead tracking to ensure clean, accurate measurement from visitor to paying client.
- Track and report weekly against core KPIs, and communicate insights and recommendations to both technical and non-technical stakeholders.
- Partner cross-functionally with Design, Sales, and the Growth Strategy (CSM) team on messaging and content, and with ProdOps on measurement and automation.
- Develop and execute a 6-month content production roadmap to drive SEO/GEO growth.
Qualifications
- 5-7 years of total professional experience, including 3+ years of hands-on, in-seat digital marketing experience (SEO/SEM, paid media, or performance/growth marketing).
- Hands-on SEO experience (technical + content), ideally in B2B SaaS, with real ranking/traffic outcomes to point to.
- Direct ownership of paid media budgets (Google, LinkedIn, and/or Meta) with clear ROI/ROAS accountability.
- Conversion rate optimization experience: landing page testing, funnel diagnosis, and A/B testing.
- Fluency in web analytics and attribution (GA4 at minimum), plus comfort with an SEO platform (Ahrefs, SEMrush, or Moz), a CRM/marketing automation platform (Attio, HubSpot, or similar), a CMS (Webflow, WordPress, or comparable) with basic HTML/CSS, and a CRO/heatmap tool (Hotjar, VWO, or similar).
- B2B SaaS marketing background; fintech, wealth management, or another regulated/considered-purchase vertical is a strong plus.
- Comfortable working solo as the full-stack digital marketer in a small team, without a large team or big budget to lean on.
Skills
Benefits
- Competitive salary and equity
- Medical, dental, and vision insurance
- Flexible paid time off
- 401(k)
- Food and meals provided in our NYC office
- Team offsites and events
About FINNY AI
The OS for independent financial advisors
FINNY is building a new operating system for independent financial advisors, and starting by helping them grow. Our goal is to empower the best financial advisors (the independents!) to serve all Americans who want financial advice. We are starting with growth, which is the most existential problem advisors face. The organic growth process is highly inefficient and full of noise. Advisors often waste 60 hours of business development to convert 1 new client. At FINNY, we are certain we can do better with AI. With our tool, advisors can: - Identify prospects within their target niche, aggregating thousands of data points per lead - Prioritize prospects based on their predicted likelihood of converting, a score unique to each advisor and prospect pair - Automate the outreach and meeting scheduling with their high priority prospects In essence, doing all the work for the advisors, and letting them focus on what actually matters, the client relationship.
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