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Marketing Director - H&N Cancer

CareDx· SALES & MARKETING
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Hybrid (Remote (US)), Waltham, MA$192k - $240kfull-timePosted 1mo ago

About the role

Strategic, hands-on Marketing Director to lead NavDx marketing within CareDx’s Specialty Oncology franchise, driving brand strategy, adoption, and utilization of NavDx for HPV-driven cancers, with emphasis on head & neck cancer.

Responsibilities

  • Brand Strategy and Annual Planning: Develop and execute an integrated, insight-driven marketing strategy for the specialty oncology franchise. Own the annual marketing plan and multi-year brand roadmap, aligned with growth objectives, evolving evidence, market access priorities, customer needs, and patient journey.
  • Market Development and Adoption: Design initiatives to expand NavDx adoption across priority HPV-driven cancers and care settings. Identify barriers to testing, segment customers by opportunity and readiness, and enhance ordering-provider reach, reactivation of lapsed users, utilization, and integration into patient-management workflows.
  • Commercial Focus and Indication Expansion: Translate franchise priorities into focused commercial plans for established and emerging use cases. Support continued growth in head and neck cancer as evidence and priorities evolve.
  • Customer and Market Insights: Use quantitative and qualitative insights to identify opportunities, sharpen segmentation, and guide investment decisions.
  • Positioning, Messaging, and Promotional Execution: Develop differentiated messaging for HCPs, care teams, KOLs, patients, and stakeholders. Lead field tools, sales aids, digital campaigns, speaker materials, content, and competitive resources that are clinically grounded.
  • Clinical Evidence Translation: Partner with Medical Affairs and Clinical Development to translate evidence into compliant marketing strategies, linking milestones to education, adoption, and opportunities.
  • Field Enablement and Sales Partnership: Equip sales with clear strategies, tools, and consistent messaging; establish feedback loops for rapid-materials response.
  • Omnichannel and Digital Marketing: Develop coordinated promotion across channels, refining content sequencing and channel mix based on engagement data.
  • Performance Measurement and Resource Allocation: Define KPIs and dashboards to connect marketing activity to outcomes; evaluate ROI and optimize budget.
  • Cross-Functional Leadership and Agency Management: Lead across Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations; manage agencies with clear briefs and feedback.
  • Compliance and Budget Management: Ensure materials pass MLR review, maintain brand consistency and compliance, and own budget planning and prioritization.

Qualifications

  • Marketing Experience - 8-10 years in diagnostics, biotech, pharma, or medical devices with leadership and strategic impact. Proven ability to engage HCPs, KOLs, cross-functional teams, translate clinical data into compelling messaging, and lead multichannel campaigns with regulated environments.
  • Health Care/Life Sciences experience in Oncology or related areas, preferably in Specialty Therapeutics, Diagnostics, Genomics, Life Sciences. Familiarity with HIPAA, data privacy, MLR processes; ability to translate complex data into impactful marketing strategies.
  • Leadership & Cross-Functional Influence: Strong peer leader and collaborator; ability to influence without authority in a matrixed organization.
  • Education: Bachelor’s degree required (Life Sciences, Molecular Biology, Clinical Science preferred); MBA or advanced degree preferred.

Skills

Required:Marketing leadershipBrand strategyMarket research and analyticsCampaign management (multichannel)
Last updated Sep 16, 2026. Interested? Apply on the company site.
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About CareDx

Together in Transplant

CareDx delivers transplant-focused diagnostics, digital health tools, and services that support patients and clinicians across the entire transplant journey.

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