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Marketing Director - Anal Cancer

CareDx· SALES & MARKETING
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Hybrid (Remote), Waltham, MA$192k - $240kfull-timePosted 1mo ago

About the role

Strategic, hands-on Marketing Director to lead NavDx marketing within CareDx's Specialty Oncology franchise, focusing on HPV-driven anal cancer and expansion of NavDx adoption across HPV-driven cancers through integrated brand strategy, clinical alignment, and multichannel execution.

Responsibilities

  • Brand Strategy and Annual Planning: Develop and execute an integrated, insight-driven marketing strategy for the specialty oncology franchise. Own the annual marketing plan and multi-year brand roadmap, aligned with Specialty Oncology growth objectives, evolving evidence, market access priorities, customer needs, and patient journey.
  • Market Development and Adoption: Design initiatives that expand NavDx adoption across priority HPV-driven cancers and care settings. Identify barriers to testing, segment customers by opportunity and readiness, and develop strategies that increase ordering-provider reach, reactivate lapsed users, deepen utilization, and support integration into patient-management workflows.
  • Commercial Focus and Indication Expansion: Translate franchise priorities into focused commercial plans for established and emerging use cases. Support continued growth in anal cancer as evidence, market readiness, and organizational priorities evolve.
  • Customer and Market Insights: Use quantitative and qualitative insights, including sales performance, ordering behavior, market research, competitive intelligence, field feedback, KOL input, and customer journey analysis, to identify opportunities, sharpen segmentation, and guide investment decisions.
  • Positioning, Messaging, and Promotional Execution: Develop differentiated positioning and compelling messaging for healthcare professionals, care teams, KOLs, patients, and other stakeholders. Lead field tools, sales aids, digital campaigns, speaker materials, email content, website content, objection handlers, and competitive resources that are clinically grounded and action oriented.
  • Clinical Evidence Translation: Partner with Medical Affairs and Clinical Development to translate complex clinical and scientific evidence into clear, compliant, and differentiated marketing strategies. Connect evidence milestones to customer education, adoption barriers, market development, and broader commercial opportunities.
  • Field Enablement and Sales Partnership: Collaborate with Sales and Sales Training to equip customer-facing teams with clear strategies, effective tools, and consistent messaging. Establish feedback loops that capture field insight and improve execution in priority accounts and territories.
  • Omnichannel and Digital Marketing: Develop coordinated personal and non-personal promotion with the digital marketing center of excellence. Use engagement data to refine channel mix, content sequencing, and campaign effectiveness.
  • Performance Measurement and Resource Allocation: Define KPIs and dashboards that link marketing activity to outcomes (awareness, engagement, ordering-provider growth, activation/reactivation, utilization, campaign impact). Evaluate ROI and optimize spend.
  • Cross-Functional Leadership and Agency Management: Lead through influence across Marketing, Sales, Medical Affairs, Clinical, Market Access, Digital, Product, Compliance, and Operations; manage agencies with clear briefs and feedback.
  • Compliance and Budget Management: Oversee Medical-Legal-Regulatory review, ensure clinical accuracy and brand compliance; manage budget planning, forecasting, tracking, and prioritization.

Qualifications

  • Marketing Experience - 8-10+ years in diagnostics, biotech, pharma, or medical devices with leadership and strategic impact. Proven ability to engage HCPs, KOLs, and cross-functional teams; translate clinical data into promotional messaging; lead multichannel campaigns; navigate MLR in regulated environments; budget management and agency collaboration.
  • Health Care/Life Sciences – Oncology-related HCP-facing environment; familiarity with HIPAA, data privacy, MLR; ability to translate complex clinical data into marketing strategies that drive adoption and behavior change across HCP and patient audiences.
  • Leadership & Cross-Functional Influence – Ability to influence without authority, collaborate across functions, and execute initiatives in a matrixed organization.
  • Education - Bachelor’s degree required (prefer Life Sciences, Molecular Biology, Clinical Science). MBA or advanced degree preferred.

Skills

Required:Marketing strategyBrand managementCross-functional leadership
Last updated Sep 16, 2026. Interested? Apply on the company site.
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Together in Transplant

CareDx delivers transplant-focused diagnostics, digital health tools, and services that support patients and clinicians across the entire transplant journey.

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