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Programmatic Marketing Manager

Almedia· Growth
Apply on company site
Berlin€55k - €75kFull-timePosted 1mo ago

About the role

Programmatic Marketing Manager at Almedia, Berlin. Own end-to-end app user acquisition across major platforms, manage large live budgets, optimize for revenue and predictive LTV, and lead creative and attribution optimization in a fast-paced, high-ownership environment.

Responsibilities

  • Own App UA at Scale: take full ownership of app install campaigns across AppLovin, Google UAC, Facebook, TikTok and DSPs. Manage $500k+ in daily spend and optimize toward revenue and predictive LTV targets.
  • Drive Daily Performance: monitor live campaigns daily and make proactive budget and bid adjustments. Troubleshoot performance drops without waiting for instructions or permission.
  • Lead Creative Strategy: analyze top-performing creatives and competitive trends, identify what's working on TikTok and Facebook, and plan a balanced production mix of iterations and new concepts.
  • Manage a Creative Ecosystem: coordinate with internal creative team, write clear briefs, review work, and prioritize production so testing pipelines keep moving.
  • Navigate Attribution Complexity: work across multiple campaign types, manage cross-channel attribution windows and settings, and use Adjust MMP to keep app tracking clean and performance reads accurate.
  • Build Toward LTV: set and optimize against primary KPIs rooted in revenue and predictive lifetime value.

Qualifications

  • App UA Track Record: proven experience scaling app install campaigns across at least two of AppLovin, Unity, Snapchat, Facebook, TikTok or programmatic DSPs, with meaningful budget responsibility.
  • Spend-Scale Comfort: managed large daily budgets in a live environment with precision and speed; make decisions with incomplete information.
  • Creative Judgment: analyze performance data to identify effective creative, brief agencies, and plan a balanced testing roadmap.
  • Attribution Fluency: solid understanding of mobile attribution, MMP setup (Adjust preferred), and interaction of campaign types and attribution windows across app and web.
  • LTV & Revenue Focus: experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps; if no gaming background, demonstrate understanding of metrics driving downstream performance.
  • Problem-Solving Operator: diagnose, act, iterate daily to fix issues before they become fires.

Skills

Required:App UA managementBudget managementCreative testing & briefsAttribution & MMP (Adjust)

Benefits

  • Transport subsidy
  • breakfasts and lunches
  • language learning
  • Urban Sports Club
  • and more
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Almedia

The World’s Smartest Engagement Engine

Almedia operates Freecash.com & other web-apps which connect millions of consumers with brands to shape the products of tomorrow.

Web AppsConsumer EngagementMarketing
Company profileWebsite

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