Paid Social Manager
Almedia· Growth
Berlin€55k - €80kFull-timePosted 1mo ago
About the role
Paid Social Manager to own and scale app user acquisition campaigns across multiple networks with high daily budgets, focusing on data-driven optimization, creative strategy, and cross-channel attribution.
Responsibilities
- Own App UA at Scale: end-to-end app install campaigns across AppLovin, Facebook, TikTok, Instagram, Snapchat, and DSPs, managing $500k+ in daily spend. Make independent decisions to maximize revenue and predictive LTV.
- Drive Daily Performance: monitor campaigns daily, identify opportunities, troubleshoot drops, and resolve root causes quickly.
- Lead Creative Strategy: leverage performance data and testing results to develop winning creatives and concepts.
- Manage a Creative Ecosystem: collaborate with internal creative team to brief, prioritize, and launch new creatives; improve testing process.
- Navigate Attribution Complexity: work with multiple campaign types, attribution windows, and Adjust MMP tracking; translate data into actionable insights.
- Build Toward LTV: focus on drivers of revenue and predictive LTV, identify high-impact growth opportunities, test new approaches.
Qualifications
- App UA Track Record: proven experience scaling app install campaigns across at least two of AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs, with significant budget ownership.
- Spend-Scale Comfort: experience managing substantial daily spend and making fast, data-driven decisions in a fast-moving environment.
- Creative Judgment: ability to translate insights into creative strategies and run structured experiments.
- Attribution Fluency: strong understanding of mobile attribution, MMP setup (Adjust preferred), and cross-channel attribution.
- LTV & Revenue Focus: experience optimizing revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps.
- Problem-Solving Operator: proactive; takes initiative, makes decisions with incomplete information, and focuses on solutions.
Skills
Required:App UAData-driven decision makingCreative strategyAttribution & MMP
Benefits
- Transport subsidy
- breakfasts and lunches
- language learning
- Urban Sports Club
- and more
Last updated Oct 21, 2026. Interested? Apply on the company site.
About Almedia
The World’s Smartest Engagement Engine
Almedia operates Freecash.com & other web-apps which connect millions of consumers with brands to shape the products of tomorrow.
Web AppsConsumer EngagementMarketing
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