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Channel Communications Manager, Switzerland

Apple· Sales and Business Development
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Hybrid (Zurich)full-timePosted 1mo ago

About the role

Channel Communications Manager based in Zurich, reporting to the Channel Communications Leader DACH. Responsible for managing channel communications for Retail partners, Apple Premium Resellers and distributors in Switzerland, driving sales growth through impactful partner marketing and coordinating with country, European, and central teams.

Responsibilities

  • Build annual marketing plans with key partners, ensuring alignment with overall sales strategies and focus areas.
  • Manage the quarterly investment process end to end — from budget planning through omnichannel campaign execution to ROI analysis — in close collaboration with finance and sales.
  • Work to constantly improve partners marketing efforts with a data-driven approach considering, e.g. ROI analysis and A/B testing and guide partners to build online capabilities that improve omni-channel experience and drive sales.
  • Help partners manage and optimise customer relationships using CRM systems and tools — defining metrics, implementing strategies, analysing data and generating actionable insights to improve engagement and retention.
  • Educate partners on Apple's marketing assets, guidelines and product launch communications.
  • Present marketing activities and results to C-level audiences — both at partners and internally — to secure buy-in, budget allocation or evaluate performance.
  • Monitor market trends, competitor activity, and shopper insights to inform business decisions.

Qualifications

  • Min. 6 years of experience in a marketing/advertising agency or in-house marketing communications organisation, with hands-on multi-market campaign delivery and extensive digital marketing experience.
  • Proficiency across digital platforms — social, eCRM, content, performance marketing, digital in-store — and media planning, covering the full customer journey.
  • Experience in the consumer electronics industry, ideally across the DACH markets.
  • Experience in CRM from strategy through execution and performance analysis, including app-based channels and push notification strategies alongside traditional eCRM.
  • Strong working knowledge of AI tools and their application in marketing.
  • Data-driven with proven analytical skills; proficient in site analytics, campaign analytics and data-informed decision-making.
  • Ability to inspire, influence and collaborate across functions and organisational levels.
  • Fluent in German and English. French and/or Italian is a benefit.

Skills

Required:Marketing planning and executionData-driven marketingCRM and customer relationship managementDigital marketing platformsCommunication with C-level stakeholders
Last updated Sep 18, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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