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Creative Director, Motion Design - Apple TV

Apple· Marketing
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Culver City, CA$177k - $266kFull-timePosted 1mo ago

About the role

The Creative Director, Motion Design drives motion-led marketing initiatives—from brand systems to individual campaigns—across the Apple TV ecosystem. A hands-on, highly conceptual leadership role combining design, animation, editorial, compositing, VFX, and production to establish motion as a dedicated creative practice within Apple TV Marketing.

Responsibilities

  • Define a strategic point of view for motion design across Apple TV projects, rooted in creative strategy, audience insights, design principles, and the unique character of each story.
  • Lead the conceptual development and prototyping of motion identities, campaign ideas, and visual systems from initial exploration through final production.
  • Create original motion concepts and proofs of concept that bring ideas to life through animation, typography, editorial, compositing, visual effects, and filmed material.
  • Identify opportunities where motion can shape the creative idea—not simply execute an established direction—and contribute to briefs, planning, roadmap, prioritization, and resourcing discussions.
  • Develop scalable motion behaviors and foundational systems that establish continuity across Apple TV while allowing individual titles, sports properties, and campaigns to maintain distinctive creative expressions.
  • Provide thoughtful creative direction and actionable feedback across motion deliverables, including brand identities, title treatments, campaign films, social content, digital experiences, out-of-home, events, retail, presentations, and prototypes.
  • Collaborate across strategy, design, writing, AV, social, publicity, media, partnerships, and production to guide connected creative work from ideation through delivery.
  • Art direct internal designers, motion artists, editors, digital artists, production teams, external creators, and specialized partners, ensuring clarity of creative intent and an exceptional standard of craft.
  • Present creative work with clarity and conviction, connecting motion decisions to the idea, audience, strategic objectives, brand fidelity, and the requirements of each project.
  • Prepare work for senior leadership reviews, synthesize feedback, and guide teams toward focused and compelling creative solutions.
  • Explore emerging creative tools, techniques, and forms of expression, developing prototypes before a campaign brief or production requirement makes the opportunity obvious.
  • Contribute to the development of the motion design practice, including workflows, production infrastructure, creative partnerships, talent development, and the future growth of the internal team.
  • Mentor designers and collaborators, contribute to studio-wide initiatives, and champion motion design as a distinct discipline across the organization.

Qualifications

  • 10+ years of experience in motion design, animation, brand design, entertainment marketing, media creation, or a related creative discipline.
  • Portfolio of daring, exceptionally crafted work demonstrating original motion concepts, animation, motion graphics, typography, editorial, compositing, and visual communication across 2D and 3D.
  • Experience leading the creative development of brand identities and global campaigns from concept and prototyping through production and final delivery.
  • Advanced proficiency in Adobe Creative Suite, with expertise in After Effects, Illustrator, Photoshop, and Media Encoder.
  • Advanced proficiency in Cinema 4D and Redshift, including camera work, lighting, materials, texturing, and rendering.
  • Proven ability to prototype original ideas hands-on while simultaneously setting creative direction and guiding multidisciplinary teams.
  • Strong understanding of design foundations, animation principles, motion theory, timing, typography, composition, and storytelling.
  • Exceptional communication and presentation skills, with the ability to articulate complex creative ideas clearly and persuasively.

Skills

Required:Motion designBrand identity developmentTeam leadership and mentorship

Benefits

  • Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and reimbursement for certain educational expenses — including tuition.
  • Discretionary bonuses or commission payments as well as relocation (where applicable).
  • Apple shareholder programs through discretionary stock and Employee Stock Purchase Plan.
Last updated Sep 18, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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