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Senior CRM Lifecycle + Journeys Manager

Quince· International
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Hybrid (Berlin; London; Madrid)£80k - £90kfull-timePosted 4w ago

About the role

Senior Manager responsible for building and owning all triggered lifecycle flows (email, SMS, push, in-app) for UK, Germany, and France. Lead the automation engine for Quince's retention programme, primarily in Iterable and the CDP, with a focus on data-driven, AI-assisted flow development and market-specific privacy and channel considerations.

Responsibilities

  • Build, launch, and own every triggered lifecycle flow for UK (July 2026), DE (October 2026), and FR (November 2026): welcome, browse abandon, cart abandon, post-purchase, low stock, back in stock, win-back, replenishment, care instructions.
  • Partner with MarTech to ship AI agents and tooling that take work out of flow build, copy, segmentation, and QA. Target at least one end-to-end CRM agent in production by EoY1 and a 50% reduction in flow concept-to-deployment time within 90 days.
  • Partner with the Data team to run the triggered-flow testing roadmap with statistically sound design. Minimum 6 A/B tests per quarter per flow per market.
  • Build channel-cost decision logic across email, SMS, push, and in-app per flow per market.
  • Recover signal lost from fingerprinting and consent restrictions in UK/EU by pushing app and logged-in routing for non-consenting users.
  • Stand up and run the localisation pipeline with freelance copywriters for EN-UK, DE, and FR. Localised flow content live before each market launch.
  • Partner with tech team to maintain CDP quality across UK/EU: data model, integrations (Iterable, Attentive, app SDK, site events), data hygiene, latency, and identity-resolution accuracy.

Qualifications

  • 6+ years lifecycle/CRM marketing in DTC or ecommerce, including at least 3 years owning automated/triggered flows end to end (not campaign/blast).
  • Hands-on with Iterable (preferred), or comparable ESP (Braze, Klaviyo, SFMC). Must have built flows in the tool, not just briefed them.
  • Hands-on with a CDP: Segment, mParticle, Hightouch, Census, or similar. Must understand identity resolution and data hygiene.
  • Has built or deployed AI agents or LLM workflows in a marketing context.
  • SQL proficient. Can self-serve in Looker, Lookr, or BigQuery without waiting for an analyst.
  • A/B testing rigour. Knows statistical significance and lifecycle-specific considerations.
  • Working knowledge of UK/EU privacy law (GDPR, PECR) and consent management.
  • Detail-oriented with edge-case awareness in triggered flows.
  • Strong cross-functional operator with experience collaborating with creative, brand, data science, tech, and US CRM teams.

Skills

Required:Lifecycle marketing automationIterableCDPSQLA/B testing

Benefits

  • Competitive salary and equity possible
  • Hybrid/remote-friendly options (international team, multi-market)
  • Collaborative culture with emphasis on speed, candor, and rigor
  • Opportunity to influence lifecycle strategy across UK/EU markets
Last updated Sep 23, 2026. Interested? Apply on the company site.
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About Quince

High Quality Essentials, Radically Low Prices

Quince brings luxury products like Mongolian Cashmere, Italian Leather, Turkish Cotton and Washable Silk to everyone at radically low prices. Shop premium essentials with no middleman.

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