Founding Growth Lead, Paid Marketing
About the role
Founding Growth Lead responsible for owning paid marketing and driving next-stage B2C growth. Develop channel strategy, execute end-to-end campaigns, build a scalable acquisition engine, and optimize cost efficiency. Works hands-on with creative, dashboards, tracking, and automation in a lean, scrappy setup.
Responsibilities
- Determine and test new paid channels for a high-trust, longer-conversion B2C product; this isn't simple ecommerce, and the strategy needs to reflect that
- Execute end-to-end: creative direction, ad iteration, campaign structure, dashboards, and the underlying tracking/attribution setup
- Build and refine the full funnel; paid acquisition, lifecycle touchpoints, and website conversion; as one connected system
- Set efficient cost targets and hold the line on them as you scale
- Move fast without a team around you; build the tools and workflows that let you punch above a team of one
Qualifications
- 4+ years in growth or performance marketing, ideally having joined a B2C startup and seen it scale; not just running Facebook and Google at large scale, but having built the strategy from scratch
- A track record of testing and standing up new paid channels from zero, not just optimizing an existing one
- Deep comfort with numbers; you monitor performance daily and can speak fluently to what's driving it
- Experience with high-trust, longer-cycle products where conversion isn't a single click (e.g., a phone conversation is often part of the journey), a plus
- A builder's instinct: you'd rather automate a workflow yourself than wait for someone else to build it
Skills
Benefits
- Competitive cash and well-above-market equity
- Ownership in every sense
- World-class backing from investors like a16z, General Catalyst, Accel, Y Combinator, Sam Altman, Paul Graham
About Titan
We manage people's wealth
We're a modern wealth manager. There are many solutions out there for how one can invest by themselves (e.g., DIY brokerages like Robinhood). But for those who want to have their money managed, they must turn to high fee, high minimum advisors (e.g., RIAs like Edward Jones). With LLMs, we can now offer personalized wealth management to many more people, more cheaply and with faster service. Our goal is to grow their wealth more than they'd do on their own.
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