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Sr. Field Marketing Manager, SE Asia/Oceania (R5941)

Shield AI· Growth Division – Business Development Marketing / International Office Entity
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MelbourneInternational Office EntityPosted 4w ago

About the role

Senior field marketing lead responsible for developing and executing field and account-based marketing programs across Southeast Asia and Oceania, targeting defense, government, and strategic aerospace accounts to generate pipeline and support strategic capture efforts.

Responsibilities

  • Lead and execute field marketing across priority defense and government accounts in Australia, New Zealand, Singapore, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and other priority Southeast Asian and Oceanian markets, tightly aligned with regional Go-to-Market priorities.
  • Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
  • Demonstrate understanding of defense procurement environments, acquisition cycles, government structures, regional security frameworks, and country-specific stakeholder landscapes across Southeast Asia and Oceania.
  • Engage key ministries, agencies, and defense organizations (e.g., Australian Department of Defence, New Zealand Ministry of Defence, Indonesian Ministry of Defense, etc.).
  • Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive meetings.
  • Plan and execute owned customer events, private briefings, roundtables, and targeted engagements in partnership with Sales and Capture teams.
  • Align marketing programs with regional sales objectives, pipeline targets, account plans, and strategic capture priorities to drive measurable revenue impact.
  • Own Salesforce campaign execution, including Campaign IDs, campaign structure, tracking, and data integrity in partnership with Sales.
  • Partner with Sales to ensure opportunity association, contact mapping, and CRM field completion for accurate pipeline reporting.
  • Build and execute programs within Marketo (campaign flows, audience segmentation, nurture, performance tracking, and M2S workflow alignment).
  • Establish KPIs aligned to regional government and defense sales realities (account penetration, stakeholder engagement, opportunity influence, pipeline contribution, deal acceleration).
  • Coordinate with Director of Field Marketing, Middle East / Asia to align regional programs with broader Asia Pacific and Middle East strategy.
  • Share regional insights and program learnings with the global Field Marketing organization.
  • Bring structure, accountability, and operational rigor to field marketing execution across aerospace and defense markets.

Qualifications

  • 8 to 12 years of experience in field marketing, demand generation, or integrated marketing with exposure to government, defense, aerospace, or national security markets across Southeast Asia and/or Oceania.
  • Proven success marketing into government, military, defense, or aerospace in Australia and/or priority markets in SEA/Oceania.
  • Strong understanding of defense procurement processes, long-cycle acquisition, and multi-stakeholder account development in the region.
  • Experience leading and executing account-based marketing programs for complex enterprise, government, or strategic accounts (ABM core).
  • Hands-on experience with Salesforce CRM (campaigns, Campaign IDs, opportunity alignment, governance, reporting) in partnership with Sales.
  • Hands-on experience with Marketo (campaign build, segmentation, nurture, performance tracking, M2S alignment).
  • Experience executing trade shows, industry events, executive briefings, and owned customer programs in defense, aerospace, or adjacent tech sectors.
  • Ability to engage credibly with senior military leaders, government stakeholders, and defense executives across multiple countries and cultures.
  • Strong cross-functional partnership skills with Sales, Business Development, Capture, and Global Marketing.
  • Fluent in English (written and spoken); additional Southeast Asia/Oceania languages a plus.
  • Willingness to travel extensively across Southeast Asia and Oceania.

Skills

Required:Field marketing
Last updated Oct 23, 2026. Interested? Apply on the company site.

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