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Sales - Channel Manager, Mid-market and Small Business

Apple· Sales and Business Development
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Hybrid (Bangkok)Full-timePosted 4w ago

About the role

Channel Manager responsible for defining and executing joint partner strategies to expand market coverage, strengthen partner capabilities, and scale Apple engagement with SMB customers across Thailand. Focuses on transforming resellers into consultative, strategic partners and driving demand, engagement with C-level decision-makers, and closing complex platform opportunities.

Responsibilities

  • Mid-Market & SMB Strategy: Define and drive the Thailand Mid-Market and SMB channel strategy to expand customer reach, net-new customer acquisition, and device adoption through T2 partners.
  • Scalable Program & Offer Design: Design and deploy commercial programs, promotional offers, and demand-generation initiatives that address SMB customer pain points and drive partner engagement.
  • Partner Activation & Field Execution: Work closely with distributors and T2 partner sales teams to activate programs, build demand, and drive conversion from initial lead through transaction.
  • Repeatable Go-to-Market Plays: Build scalable, standardized sales motions and commercial plays that can be deployed across a wide network of channel partners to maximize reach and efficiency.
  • Roadmap & Investment Governance: Manage the channel program roadmap and allocate partner incentives and co-investments in alignment with business priorities and market opportunities.
  • Performance Measurement & Optimization: Track and evaluate program health and ROI using KPIs including partner participation rates, pipeline generation, customer acquisition, conversion, revenue, and ecosystem attach.
  • Sales Enablement & Playbooks: Develop practical sales playbooks, enablement tools, battlecards, and training materials that make it easy for partner sales reps to pitch and position Apple solutions.
  • Cross-Functional Collaboration: Partner with Technical Pre-sales, Sales Operations, Finance, Marketing and Distributor teams to take programs from concept to flawless execution.

Qualifications

  • 7+ years of experience in channel management, commercial program development, business development, partner marketing, or sales strategy within the technology sector in Thailand.
  • Proven experience working with resellers channels, commercial distributors, and IT partners serving Mid-Market and SMB customers.
  • Track record of building, launching, and scaling commercial channel programs, partner incentives, and demand-generation campaigns.
  • Solid understanding of channel economics, partner profitability, distributor models, and reseller sales motions.
  • Demonstrated ability to deliver on short-term quarterly operational goals while establishing scalable programs for future growth.
  • Excellent communication, presentation, and partner relationship-building skills.
  • Bachelor’s degree or equivalent experience.
  • Master’s degree, MBA, or equivalent advanced degree/experience preferred.

Skills

Required:Channel strategyPartner program designSales enablementStakeholder management
Last updated Sep 25, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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