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Manager, WW App Store Developer Marketing

Apple· Marketing
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Hybrid (Culver City, CA / Cupertino, CA)$185.6k - $279.3kFull-timePosted 4w ago

About the role

Leader responsible for defining and driving the strategic vision for App Store developer communications and B2B marketing, building and scaling two functions—App Store B2B Marketing and Developer Partner Marketing—and delivering data-driven, high-impact programs for developers and the App Store business.

Responsibilities

  • Lead the strategy, execution, and optimization of global developer marketing and communications programs across two functions: App Store B2B Marketing and Developer Partner Marketing.
  • Stand up and scale the App Store B2B Marketing function—define the vision, operating model, process, and hiring plan; establish a high-performing team.
  • Serve as the voice of the developer within App Store Marketing; develop audience segmentation, personas, and messaging frameworks that clearly articulate the App Store’s value.
  • Build and standardize co-marketing strategies with developer partners, leading a team of Partner Marketers responsible for crafting plans and forming strong relationships with developers
  • Streamline and coordinate developer communications across touchpoints; centralize calendars, playbooks, and guardrails to ensure clarity, consistency, and efficiency.
  • Partner closely with Product, WW Developer Relations, Business Management, Analytics, and Regional Marketing to align on roadmaps, GTM plans, and campaigns.
  • Define KPIs and performance measurement frameworks; apply test-and-learn approaches to optimize programs based on data-driven insights.
  • Develop content and proof points tailored to developer segments (e.g., value narratives, case studies, creative campaign assets, etc.)
  • Identify new opportunities and channels to reach developers where they are; evolve the developer journey and propose new levers alongside existing owned channels.
  • Manage resourcing, budgets, and external partners as needed.
  • Present program results and business impact to senior leadership.

Qualifications

  • 10+ years of marketing experience with a focus on B2B and/or developer audience marketing
  • 3+ years leading teams
  • Deep knowledge of the mobile app and developer ecosystem, including monetization strategies and subscription models
  • Proven success originating and delivering developer/B2B marketing programs end-to-end—from strategy and messaging to execution and measurement
  • Demonstrated experience building co-marketing plans with partners and managing high-stakeholder, relationship-driven programs
  • Strong ability to influence and align stakeholders across Marketing, Product, and Business teams; thrives in collaborative environments and navigates ambiguity with ease
  • Expertise in audience segmentation, positioning, and lifecycle communications for technical and non-technical audiences
  • Strong analytical skills with experience defining KPIs, measuring impact, and optimizing based on insights
  • Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively
  • Strategic thinker and problem solver who translates business goals and product roadmaps into actionable, impactful programs
  • Experience using or implementing marketing technology, automation, analytics tools, and AI tools to streamline operations and improve outcomes
  • Familiarity with developer tools, platforms, and communities; ability to translate technical concepts into benefit-driven messaging
  • Experience operating globally, adapting programs to regional nuances in partnership with local teams
  • Comfortable building from scratch—establishing first-ever strategies, processes, GTM plans, and measurement frameworks
  • Understanding of the mobile payments ecosystem and its impact on app marketing strategies

Skills

Required:Marketing leadershipB2B and developer audience marketingStakeholder management

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • range of discounted products and free services
  • reimbursement for certain educational expenses—including tuition
  • potential discretionary bonuses or commission payments
  • relocation assistance
  • Apple Employee Stock Purchase Plan
  • discretionary employee stock programs (RSU)
Last updated Sep 25, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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