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Business Development Manager, Customer Value Management

Apple· Sales and Business Development
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Hybrid (Budapest, Hungary)Full-timePosted 4w ago

About the role

Innovative Business Development Manager for Base Management to lead programmatic base marketing initiatives across Central Eastern Europe and Israel (CEEI). Design and execute strategic customer engagement programs that drive incremental sales and enhance the customer experience through personalized marketing and data-driven insights. Collaborate with country teams and central units to shape and implement strategic base management programs, leveraging partner CRM, CVM, and personalization capabilities across Telecom and Consumer channels.

Responsibilities

  • Define and setup framework to collect base data metrics across all Telecom and Consumer channel partners.
  • Support business case, playbook development, partner program sell-ins
  • Measure and report effectiveness of new Base Marketing / Personalised Engagement program implementations.
  • Analyze data to interpret trends and pattern to provide insights and actions for new sales opportunities and customer experience optimization.
  • Execute and improve Personalised Engagement program playbook and drive ongoing updates on use cases in the region.
  • Measure effectiveness of program implementations, focusing on incremental.
  • Develop dashboards/ scorecards and provide regular program performance reporting.
  • Create and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Sales and Sales Finance.

Qualifications

  • 5+ years of experience in Customer Base Management, CVM, CRM, or Personalization, either leading the function in-company or as an expert at a leading consultancy.
  • Proven experience working with large installed base customers; experience in Telecom or digital channels is highly desirable.
  • Exceptional strategic thinking and business acumen with a proven ability to translate insights into impactful business strategies.
  • Demonstrated success in CVM/CRM/Personalized Engagement impact measurement, including planning and analyzing A/B testing.
  • Strong passion for data analytics to generate insights that drive revenue growth.
  • Advanced analytical skills with proficiency in business modeling, data analysis, and familiarity with tools and systems used across Telecom, Consumer, and digital channels.
  • Excellent communication skills, with the ability to influence and inspire stakeholders at all levels, including CxO, Head of Data.
  • Proven ability to lead complex, cross-functional projects within matrix organizations.
  • A strategic, action-oriented approach with the capability to thrive in a fast-paced, dynamic environment.
  • Ideally basic understanding of the regulatory landscape for consumer communication within the EU.
  • Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
  • MBA preferred, but not mandatory for candidates with extensive relevant experience.

Skills

Required:Business strategyData analyticsA/B testingCross-functional leadershipCommunication to executive stakeholders
Last updated Sep 25, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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