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Senior / Lead Product Marketing Manager

Carta· Product Marketing
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Hybrid (SF / NY / Seattle)$147.1k - $215k + equityfull-timePosted 3w ago

About the role

Senior / Lead Product Marketing Manager focused on audience insights, campaigns & content for PE and VC buyers, owning persona intelligence, messaging, collateral, AI-powered PMM infrastructure, and cross-channel campaigns.

Responsibilities

  • Own audience intelligence for Carta's PE and VC buyers: build and maintain data-driven buyer personas grounded in real prospect conversations, call data, win/loss analysis, and market research.
  • Lead full-funnel messaging across PE and VC segments: develop segment-specific messaging, value propositions, proof points, and objection handlers; ensure consistency across channels, campaigns, and assets.
  • Build and systematize enterprise-grade collateral and content: develop assets for integrated marketing campaigns; own tooling, templates, and production standards.
  • Build and deploy AI-powered PMM infrastructure: maintain marketing context layer with Claude integration; create PMM skills and automations to surface insights to sales and marketing.
  • Support integrated outbound campaigns: partner with Demand Generation and Integrated Marketing to execute ABM, demand gen, email programs, events driven by persona intelligence.
  • Measure content and campaign impact and close the loop: track asset engagement, messaging resonance, and content influence on pipeline; build reporting tying activity to outcomes.

Qualifications

  • 6+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS
  • Deep expertise building and maintaining buyer personas from primary and secondary research
  • Strong full-funnel messaging experience from value proposition to campaign briefs and event talking points
  • Proven track record executing integrated outbound campaigns for enterprise buying committees
  • A content systems mindset with governance, templates, and tooling standards
  • Analytics orientation with data-driven decision making
  • Strong copywriting instincts and ability to craft compelling messages
  • Collaborative mindset across product, marketing, sales, and creative in a fast-paced environment

Skills

Required:Audience insights / Buyer personasFull-funnel messagingContent systems / governanceAI / PMM infrastructureIntegrated outbound campaigns

Benefits

  • market competitive salary
  • equity for all full-time roles
  • exceptional benefits
  • potential commissions plans where applicable
Last updated Oct 21, 2026. Interested? Apply on the company site.
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