Growth Marketing Lead for a consumer fintech
Hybrid (Remote (US))$80k - $180kFull-timePosted 3w ago
About the role
Hands-on growth leader responsible for end-to-end paid acquisition and scaling Gauss's consumer fintech growth engine, with primary focus on paid media channels (TikTok, Meta) and a broader mix of Google, App Store, affiliates, and CPA marketplaces.
Responsibilities
- Own paid acquisition spend across TikTok, Meta, and secondary channels.
- Scale spend against revenue goals while staying inside per-channel CPA guardrails.
- Manage campaigns hands-on every day, including budget moves, bid tests, creative tests, and performance monitoring.
- Maintain and improve a high-volume creative pipeline across creators, and internal ideas.
- Work with our automated analytics stack to make fast decisions on CPA, payback, attribution, incrementality, and channel mix.
- Act as the main marketing liaison for lifecycle and broader growth work, while keeping paid acquisition as the core focus.
Qualifications
- Personally managed meaningful paid social budgets, ideally $100K+/month.
- Hands-on experience buying on TikTok and Meta, not just managing agencies or advising others.
- Understanding of CAC and creative efficiency changes with spend scaling.
- Consumer fintech experience, ideally in credit building, cash advance, consumer lending, credit cards, debt, or personal finance.
- Ability to translate product insight into creative insight.
- Experience building or managing a creator/UGC pipeline at meaningful volume.
- Numerate, direct, and comfortable making daily performance decisions.
- Desire for high ownership in a small company.
Skills
Required:Paid social advertisingBudget managementCreative testingAnalytics and attribution
Nice to have:Lifecycle & growth collaboration
Benefits
- flexible hours
- remote setup
- competitive salary and equity
- autonomy and influence
- in-demand experience at a high-pace FinTech
- open, fast moving and fun environment
- contribute to big social mission and world class customer experiences
- work closely with the founding team
- experience launching products in a competitive market
- steep learning curves for hard and soft skills
Last updated Oct 7, 2026. Interested? Apply on the company site.
About Gauss
Lower interest rates on existing credit cards
Gauss allows people with good credit scores to significantly lower interest rates on their credit cards while they keep using them. Users connect their credit cards to the mobile app and get a revolving credit line in under 10 minutes. Gauss tracks and automatically pays off any expensive balance on connected cards, saving users thousands of dollars on interest charges and helping them pay off card balances faster and improve credit scores.
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