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Senior Product Manager, Marketing Enablement

Betterment· Product
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New York, NY$145k - $170kfull-timePosted 3w ago

About the role

Senior Product Manager responsible for the roadmap and execution of Betterment's Marketing Enablement squad, spanning promotions/offers, in-app messaging/content, marketing analytics, internal marketing tooling, and public website foundations. Partners with Marketing, Engineering, Design, Analytics, Finance, and Compliance to turn campaigns into reusable product capabilities, design offer mechanics with regulatory rigor, and measure impact across campaigns.

Responsibilities

  • Own the product roadmap across the promotions and offers framework, in-app messaging and content surfaces, marketing analytics, and the public website platform.
  • Partner with Marketing to translate campaigns and offer concepts into product capabilities we can reuse across future campaigns.
  • Design the mechanics of new offer types (referral rewards, rate boosts, investing rewards, promo codes), including eligibility, enrollment, redemption, and clawback handling, in partnership with Finance, Compliance, and other product teams.
  • Expand our customer messaging capabilities, including in-app cards and placements, segmentation and enrollment workflows, push-based data access, monitoring and alerting, and AI-assisted campaign build and QA.
  • Improve end-to-end marketing measurement, from ad platform events and site/app instrumentation through account opens and funding, so we optimize spend against actual customer outcomes rather than clicks or leads.
  • Build internal tooling that lets marketers create and manage in-app content and segmented offers with less engineering involvement.
  • Guide the technical evolution of betterment.com, including its content management stack, ongoing platform modernization, and new interactive experiences like calculators, in partnership with Web Operations.
  • Lead cross-functional delivery with Engineering, Design, Analytics, and Marketing from problem definition through discovery, specs, launch, and iteration.
  • Define and track success metrics spanning campaign velocity, offer enrollment and redemption, conversion and funding impact, and marketing efficiency.

Qualifications

  • Product management experience in fintech, consumer technology, or related domains with marketing, growth, and platform work intersection.
  • Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products; familiarity with customer engagement platforms, event instrumentation, and web content management systems (a plus).
  • Track record of building self-serve tooling and shared capabilities for partner teams; good judgment on when to build a one-off vs. reusable solution.
  • Strong analytical and data-informed decision-making skills; comfortable with funnel analysis, attribution, experiment design, and using metrics and qualitative inputs to set direction.
  • Proven success serving internal customers such as Marketing while maintaining high end-customer experience standards.
  • Technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs.
  • Excellent written and verbal communication and storytelling; ability to create clear specs and influence stakeholders across Marketing, Engineering, Design, Finance, and Compliance.
  • Strong ownership mindset and ability to drive work forward in ambiguous environments.

Skills

Required:Product managementMartech / CRM / lifecycleSelf-serve tooling for partner teams

Benefits

  • Competitive suite of benefits including medical, dental, and vision; life and AD&D; short- and long-term disability; infertility support and transgender health benefits; EAP; transit benefits and FSA/HSA options
  • Equity for all employees, including new hire and refresher grants
  • Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in sixth year
  • Company-paid professional coaching for all employees
  • Day-one 401(k) match plus matching on qualified student loan payments
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Betterment

Automated investing & Financial planning

Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.

investingfinancial planningsavingretirementtax-smart technologyinvestment portfolioscash management
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