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Creative Lead, Paid Social

Hims & Hers· CREATIVE
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Hybrid (Los Angeles, California)$140k - $170kFull-timePosted 3w ago

About the role

Creative Lead for in-house video arm for paid social, leading end-to-end visual production across Hims and Hers with direct on-set involvement, fast-paced high-volume concept to delivery, and collaboration across strategy, production, and editorial.

Responsibilities

  • Partner with the marketing Creative Strategist from the earliest concept stage, translating their vision and scripts into a fully realized visual approach.
  • Own the visual execution of the pod's output end to end, bringing the Strategist's scripts and concepts to life on screen, and contributing to copy or hooks when it helps.
  • Direct shoots in person, giving real time notes to talent, crew, and production, and step behind the camera yourself (when needed) for lean, quick turnaround setups.
  • Adjust lines on set when needed to keep the words and the visuals in sync.
  • Shoot roughly 5 to 10 variants per concept to feed the post production iteration pipeline.
  • Partner closely with the Producer on shoot planning, covering locations, talent, props, wardrobe, and shot lists.
  • Collaborate with editorial and post production on every cut, giving clear, specific feedback to keep the work aligned with the original creative vision.
  • Maintain a high bar for craft across the board, composition, typography, color, motion, clarity, and voice, even at high volume and speed.
  • Translate what's winning in performance back into visual direction for future concepts and shoots, sharing insights with the Strategist to help shape future scripts.

Qualifications

  • 6 to 9 years of experience in art direction, video direction, or design, with copywriting or scripting as a secondary skill, and a portfolio spanning concept development and video first paid social or branded content, not just execution of others' briefs.
  • Demonstrated experience developing visual treatments, along with giving clear creative direction to crews, talent, and editors.
  • Hands on shooting experience, comfortable operating a camera yourself for lean shoots, not only directing a crew.
  • Comfortable contributing to copy, hooks, or scripts when it's useful, even though scripts are typically owned by the Creative Strategist.
  • Proven ability to concept and ship video first ads quickly in fast paced, high volume environments, balancing craft and business needs to deliver effective solutions with minimal guidance.
  • Deep understanding of platform best practices for Meta, TikTok, YouTube, Snap, and emerging short form formats.
  • Comfort collaborating across functions with editorial, production, and other internal creative teams, including distributed or offshore teams, to protect creative vision through iteration.
  • Comfort adapting your craft and creative point of view across multiple brands, categories, and audiences within a shared production system, rather than staying limited to a single brand.
  • Strong creative instincts across both visual storytelling and voice, with proficiency in Adobe Creative Suite, Figma, and other relevant AI creative tools.
  • Comfort working with performance data as a guide for creative decisions, not just craft instinct, exercising sound judgment in balancing creative risk against practical constraints driven by the business.
  • A true go getter, comfortable wearing multiple hats and adapting fast as the needs of the business change, in a lean, fast moving in house team rather than an agency structure.

Skills

Required:Art directionVideo direction
Nice to have:Copywriting / scripting

Benefits

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • 401k benefits with employer matching contribution
  • Offsite team retreats
Last updated Oct 14, 2026. Interested? Apply on the company site.

About Hims & Hers

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