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Product Marketing Lead, iPhone, Apple Watch & Home (Japan)

Apple· Marketing
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full-timePosted 3w ago

About the role

Product Marketing Lead for iPhone, Apple Watch & Home in Japan, responsible for driving growth and category leadership, leading a team of PMMs, shaping local marketing strategy, coordinating with WWPM and Engineering, and delivering compelling product launches and messaging across Japan.

Responsibilities

  • Strategic Planning: Lead the team to own and drive the annual local marketing plan for iPhone, Apple Watch & Home, with actions that contribute to growth and category leadership. Explain the product vision, turn strategies into quarterly plans the team can act on, and set up regular reviews to make sure Marketing and Sales deliver
  • Launch & Momentum: Support and execute hardware, OS and feature launches for press, carriers, partners and customer-facing teams in Japan. Deliver product launches and momentum activities with excellence. Be the guardian of product messaging and positioning at every customer touchpoint, from introduction through end-of-life
  • Carrier & Partner Engagement: Work closely with Sales, Carrier Partner Marketing and Channel teams to align product positioning, launch readiness and in-market execution with carriers and retail partners. Give product leadership and clear recommendations on pricing, product mix, offers and customer messaging across the carrier and retail channels
  • Market & Competitive Insight: Be the voice of the customer and the expert on the Japan smartphone and wearables market. Track market dynamics, customer trends, the competitive landscape and the regulatory environment. Turn these insights into actions that strengthen iPhone’s position and speed up adoption across the portfolio
  • Ecosystem Synergy: Partner with other PMMs to find and amplify opportunities across lines of business. Work closely with cross-functional teams to drive iPhone, Apple Watch and Home adoption across key customer segments, health and fitness initiatives, and smart home activations. Use the iPhone customer base as the foundation for ecosystem growth
  • Product Influence: Be the main Geo liaison for all local business needs and feature requirements. Keep WWPM and Engineering informed to help shape the product feature roadmap. Push for localized solutions and make clear recommendations that improve the customer experience in Japan
  • Team Leadership & Development: As a senior member of the Product Marketing team, build high-performing teams through coaching and developing talent. Actively foster an inclusive culture that values diverse perspectives, and develop a strong bench of PMMs

Qualifications

  • 12+ years of experience in product management and marketing, including significant experience in the smartphone or mobile industry
  • Proven experience managing and developing people. Can lead through others and deliver results across multiple product categories
  • Hands-on experience working with carriers and channel partners, including joint launch planning, go-to-market execution and commercial negotiations
  • Deep understanding of the Japan smartphone market, including carrier and retail channel dynamics, customer behavior, pricing and upgrade cycles, the regulatory environment, and the competitive landscape of domestic and international device makers
  • Extensive business analytics and strategic product management experience in a global organization. Knowledge of the Japan wearables, health and smart home space
  • Technical fluency, with the ability to translate features into customer benefits and vice versa
  • Highly collaborative, with excellent interpersonal skills and the ability to influence senior stakeholders, both internally and with external partners
  • Excellent presentation, spoken and written skills in both Japanese and English
  • Creates competitive and breakthrough strategies that show a clear connection between vision and action
  • Strong storytelling, presentation and negotiation skills, with a track record of aligning carriers, partners and internal teams around a shared plan
  • Brings new ways of looking at problems and encourages diverse thinking to promote and nurture innovation
  • Plans and prioritizes work to align with broader organizational goals
  • Curious, with a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset
  • A resilient problem solver who gets things done, works well under pressure, is flexible, willing to learn, and confident but without ego
  • Deep project management skills and cross-functional leadership abilities
  • MS/MA/MBA degree

Skills

Required:Product marketing strategyLaunch planning and executionCarrier & partner engagementMarket intelligence and competitive analysisCross-functional leadershipBilingual Japanese & English

Benefits

  • Apple benefits and inclusive culture noted in the job description (explicit benefits not enumerated)
Last updated Oct 2, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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