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E-Commerce Marketing Manager

Apple
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Hybrid (New York City, NY), Hybrid (Cupertino, CA)Posted 3w ago

About the role

Strategic marketing lead for Apple Pay Partner Marketing, owning campaign ideation, partner strategy, and cross-channel execution for Apple Pay marketing programs with external brands.

Responsibilities

  • Develop and pitch innovative co-marketing campaign concepts to prospective and existing partners.
  • Own end-to-end campaign strategy including campaign objectives, audience, messaging, and channel mix.
  • Lead partner channel strategy, identifying marketing opportunities in partner environments.
  • Build and present partner pitches that clearly articulate the value of Apple Pay marketing programs.
  • Define offer structures and identify optimal marketing channels for each campaign.
  • Lead Apple Pay marketing and creative production, partnering with internal creative teams to develop assets across all touch points.
  • Own agency briefing and creative, ensuring all partner marketing materials meet Apple brand standards and go through appropriate review processes.
  • Oversee partner strategy, creative, and execution.
  • Develop and execute email marketing strategy.
  • Own paid media strategy for partner campaigns, working with external media group and data science team, including targeting, budget allocation, and optimization across digital channels.
  • Oversee functionality testing in Apple and partner environments.
  • Oversee partner creative channels, ensuring high execution across all merchant surfaces.
  • Partner with Data Sciences to define measurement frameworks, set KPIs, and analyze campaign performance to inform future strategy.
  • Own budget forecasting for each campaign.
  • Translate campaign performance data into actionable insights and strategic recommendations for partners and internal stakeholders.

Qualifications

  • 5+ years of marketing experience, with at least 3 years in partner marketing, co-marketing, or channel marketing.
  • Proven track record of developing and pitching marketing strategies to external partners.
  • Experience managing paid media, email, and owned channel strategies.
  • Strong analytical skills with the ability to translate data into strategic recommendations.
  • Experience with budget forecasting and financial planning for marketing programs.
  • Demonstrated success working cross-functionally with creative, legal, data science, and product teams.
  • Outstanding communication and presentation abilities, written and verbal, to all levels of an organization, both internally and externally.
  • Experience in payments, fintech, or e-commerce marketing.
  • Excellent collaboration skills.
  • Familiarity with Apple ecosystem marketing channels.
  • Experience negotiating and managing marketing deliverables with external partners.
  • Self-starting, self-motivated, self-directed, and self-sufficient.
  • Expertise in problem solving and delivering results in a fast-paced environment.

Benefits

  • base pay range: $119,700 - $180,300 per year
  • discretionary employee stock programs (RSU, Employee Stock Purchase Plan)
  • comprehensive medical and dental coverage
  • retirement benefits
  • discounted products and free services
  • educational expense reimbursement (tuition)
  • potential discretionary bonuses or commission payments
  • relocation assistance
Last updated Oct 2, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

AirPods Max 2Apple ArcadeApple CardApple Fitness+Apple MusicApple TVApple TV+Apple Watch Series 11
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