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Senior Product Marketing Manager - GTM Lead, Education

Apple· Marketing
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Cupertino, CA$149.7k - $280kFull-timePosted 3w ago

About the role

Senior Product Marketing Manager to define, develop, and lead end-to-end go-to-market efforts for education products across K–12, Higher Education, government, and families. Responsible for globally aligned GTM strategy, cross-functional alignment, audience insights, experiential/event strategy, digital/channel marketing, budget and ROI, and talent development within Apple’s Worldwide Education Marketing team.

Responsibilities

  • Lead Globally Aligned GTM Strategy: develop globally aligned go-to-market strategies and planning processes tailored for diverse education audiences, products, and segments.
  • Cross-Functional Alignment & Briefing: co-develop and oversee GTM briefs, priorities, timelines, and internal communications across PR, Marcom, Product Marketing, Finance, Sales, Legal, and leadership.
  • Team Leadership & Talent Development: mentor and lead Education team, develop talent, guide project execution, foster high performance.
  • Digital & Channel Marketing Innovation: create next-generation digital marketing strategies, optimize channels, implement automation tools for reach and data capture.
  • Audience Insights & Market Strategy: deepen audience understanding and identify new market opportunities with market intelligence teams.
  • Worldwide Experiential & Event Strategy: design and execute global event strategies with local relevance and global consistency.
  • Budget, Measurement & ROI: manage GTM budget, track performance metrics, demonstrate ROI, and inform future planning.

Qualifications

  • 12+ years of experience leading end-to-end go-to-market strategy development and execution across global markets, multiple channels and categories, event execution, or experiential marketing — preferably within the technology sector.
  • Strong ability to work cross-functionally across diverse worldwide teams and independently identify creative solutions in ambiguous environments.
  • Experience interpreting data and analytics to define strategy and measure GTM impact.
  • Advanced executive-level presentation, communication, storytelling, organizational, and project management skills with attention to detail.
  • Proven track record managing complex projects, timelines, and vendor relationships with executive stakeholders while ensuring brand consistency and customer experience.
  • Comfort working in a fast-paced environment with shifting priorities and ambiguity.
  • BS/BA in Marketing, Business, Communications, or related field.
  • 8+ years of experience with an MBA or advanced degree or 5+ years with a PhD in Marketing, Business, or Communications.

Skills

Required:Go-to-market strategyCross-functional leadershipExecutive communication & storytelling

Benefits

  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Discounted products and services
  • Reimbursement for certain educational expenses including tuition
  • Discretionary bonuses or commission payments (potential)
  • Relocation (potential)
  • Apple shareholder eligibility through stock programs
  • Employee Stock Purchase Plan (ESPP)
  • Other benefits as outlined by Apple Careers benefits page
Last updated Oct 2, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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