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Machine Learning Data Scientist - Apple Pay Marketing

Apple· Marketing / Data Science
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Hybrid (London)full-timePosted 3w ago

About the role

Experienced Data Scientist to reimagine how Apple Pay measures and optimizes marketing. Focus on marketing mix models, causal inference, incrementality, audience analytics, and leveraging Generative AI to accelerate insights and reporting.

Responsibilities

  • Design and implement marketing mix models and causal inference pipelines that quantify marketing effectiveness and inform budget allocation decisions
  • Build and execute incrementality tests and translate results into concrete campaign recommendations
  • Apply ML techniques such as segmentation, propensity modeling, and behavioral pattern recognition to identify customer response patterns and inform audience strategy and experiment design
  • Partner with cross-functional teams to scope analytical problems, define success metrics, and deliver data-driven recommendations
  • Build and maintain production-grade ML models and workflows that support ongoing marketing measurement and optimization
  • Leverage Generative AI and LLM-based tools to accelerate insight generation, automate reporting workflows, and streamline day-to-day analytical tasks
  • Communicate model outputs and experiment results clearly to both technical and non-technical audiences through visualizations, narratives, and recommendations

Qualifications

  • Hands-on experience in marketing science — including building marketing mix models, causal inference, and incrementality measurement
  • Experience designing and executing marketing experiments
  • Proficiency in applying ML techniques to marketing and customer datasets
  • Strong proficiency in Python and data science libraries (pandas, NumPy, scikit-learn, statsmodels, or equivalent)
  • Strong command of SQL for querying and analyzing large-scale marketing and media datasets
  • Experience with paid media data across channels — paid digital, in-store media, social, and other performance marketing platforms
  • Experience with awareness and performance marketing measurement
  • Actively follows industry trends in marketing science and media measurement — aware of emerging methodologies and tools and brings those perspectives into the team
  • Experience applying Generative AI to marketing workflows — including budget optimization, automated creative analysis, or campaign performance reporting
  • Advanced degree (M.S. or Ph.D.) in Statistics, Machine Learning, Econometrics, Marketing Science, or a related quantitative field
  • Strong written and verbal communication skills — able to tell compelling stories with data to both technical and non-technical audiences

Skills

Required:Marketing mix modelsCausal inferenceIncrementalitySegmentationPropensity modelingPythonSQL
Nice to have:Behavioral pattern recognition

Benefits

  • (disabled in text)
Last updated Oct 2, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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