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Product PR Lead

Apple· Marketing
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Hybrid (Shanghai, China)Full-timePosted 3w ago

About the role

Lead Greater China product PR strategy, planning, team development and execution to communicate Apple’s product advantages to targeted media, influencers and stakeholders, aligning with global WWPR while addressing local insights.

Responsibilities

  • Lead a team of PR Managers and develop capabilities tied to competency architecture and leadership attributes.
  • Partner with WWPR to align on global initiatives and product messaging; define and execute local initiatives with Greater China nuances.
  • Collaborate cross-functionally with Product Marketing, Marketing Communications, Buzz, Retail, Sales to implement local communications plans.
  • Lead new product introductions by coordinating with WW stakeholders and ensuring local relevance.
  • Design innovative programs and social-forward storytelling to maintain a robust product drumbeat and audience reach.
  • Hands-on role: build product narrative and champion Apple’s innovation story.
  • Manage crisis and reactive PR situations, respond to media inquiries gracefully.
  • Identify and escalate potential public issues; diffuse rumors and resolve conflicting messages.
  • Develop and roll out hardware and software communications initiatives for Greater China; participate in annual planning and news prioritization.
  • Demonstrate leadership, mentor and develop the team to deliver high impact results.
  • Advise business functions on product-related issues and crisis PR.
  • Identify new media, influencers, and social platforms to tell product stories.
  • Maintain relationships with key media to maximize coverage; supervise and track coverage; share relevant news with global teams.
  • Maintain a network of regional agency resources to support local initiatives.

Qualifications

  • 15+ years of experience in a global organization in consumer and/or corporate PR.
  • Experience delivering PR campaigns with measurable impact.
  • Experience leading teams through change and ambiguity; strong interpersonal relationships.
  • Ability to translate product narratives for stakeholders and analyze complex information to inform prioritization.
  • Ability to multi-task in a dynamic, fast-paced environment.
  • Highly collaborative with strong social and interpersonal skills.
  • Proficiency in Mandarin and English.

Skills

Nice to have:PR strategy
Last updated Oct 2, 2026. Interested? Apply on the company site.

About Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

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