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Growth Marketing Generalist

WorkOS· Marketing
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Hybrid (San Francisco)$135k - $185kFull-timePosted 3w ago

About the role

Growth Marketing Generalist at WorkOS, a developer-focused GTM role owning events, campaigns, and content across growth programs for technical buyers in a hybrid San Francisco setting.

Responsibilities

  • Events and Field Marketing: Support with logistics and execution of our developer events, conferences, and dinners, including venue and vendor coordination, invite and registration flows, on-site support, and follow-up.
  • Project Management: Own timelines for creative assets and copy for growth programs (e.g. newsletter sponsorships), keeping designers and campaigns on schedule so deliverables are ready and submitted on time.
  • Copy and Content: drafting variations of email copy, social posts, invites, and event materials, keeping it clear and on-brand for a technical audience
  • Reporting: Track performance across programs and report on what worked, surfacing what we should do more or less of.
  • Measurement & Tracking: A clean tracking foundation across UTMs and campaigns so we can confidently measure performance.
  • Cross-functional Partnership: Work with sales on event follow-up and pipeline handoff, and with design and product on assets and messaging.
  • Continuous Learning: Build real knowledge of WorkOS products, our developer audience, and the AI-native companies we sell to.

Qualifications

  • Experience: a marketing role at a B2B software or technology company, ideally one selling to a technical audience.
  • Executional Strength: A track record of reliably shipping marketing work end to end, on time and with the details correct.
  • Project Management: Run several programs at once, keep track of the moving pieces, and follow through without needing to be chased.
  • Writing Ability: Clear writer who can adapt to a brand voice and write for a smart, skeptical, technical reader.
  • Events Experience: Hands-on experience running or supporting events, from small dinners to conferences.
  • Tooling: Comfortable in a modern marketing stack, including marketing automation or email tooling, a CMS, and analytics.
  • Domain Understanding: Enough technical context to understand what a developer tool does and why someone would buy it.
  • Self-starter: Previous startup experience, particularly in high-growth PLG organizations.
  • AI-Native: Hands-on experience building with AI-native tools, using LLMs, agents, and automation in your own marketing workflows.
  • Bonus: Experience marketing developer tools, infrastructure, or API products.

Skills

Required:Campaign managementEvent planning and executionCopywritingProject managementMeasurement and analyticsCross-functional collaboration

Benefits

  • 401k matching
  • Competitive Equity
  • Healthcare, dental and vision coverage
  • FSA, ST/LT Disability, Voluntary Life
  • Carrot fertility benefits
  • 20 days paid vacation + 10 holidays + unlimited sick leave
  • 12 weeks fully paid parental leave
  • Fitness: Monthly stipend for gyms, yoga classes, race registrations or whatever keeps you active
  • Wellness: Monthly stipend for a massage, meditations class, therapy, or activities that enhance your well-being
  • Commuter benefits for hybrid employees in SF/NYC
  • Unlimited token usage!
Last updated Oct 26, 2026. Interested? Apply on the company site.

About WorkOS

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